Italian luxury hypercar manufacturer, Pagani Automobili today announced the appointment of Al Habtoor Motors as its official distributor for the UAE. Al Habtoor Motors, one of the leading automobile distributors in the UAE boasting a stable of high-end car brands operated under the Prestige Division, will be looking after Pagani’s entire sales and after-sales operations across the Emirates. 
Founded in 1998 by Horacio Pagani, the company philosophy takes inspiration from a concept expressed by the great Leonardo da Vinci “Art and Science are disciplines that must walk together hand in hand.” The company is renowned for combining the highest technological and aesthetic standards, unique craftsmanship, and best-in-class technical expertise.
The very first Pagani model, the Zonda, was presented at the Geneva Motor Show in 1999. A futuristic and revolutionary car in some respect. So much so, the term “hypercar” was invented to describe it. Becoming one of the most celebrated cars of the last 20 years, the Zondas are today considered collector’s items that have increased in value, reaching even ten times higher than their original price.
2011 is the year of the presentation of the Pagani Huayra, which stood out as the world’s first car to feature active aerodynamics and to be built with the latest generation composite materials, such as carbon fibre and carbo-titanium: results of Pagani Automobili’s technical know-how, acquired in over 30 years of research and development. A hypercar that represents the perfect blend of scientific and artistic research that draws inspiration from the philosophy of Leonardo da Vinci, yet another instant classic whose value continues to rise over time.
Both the Zonda and the Huayra showcase the highest standards of craftsmanship and all-Italian know-how, and they have been the protagonists of numerous track records on some of the most challenging racetracks in the world. The year 2022 will see the completion of the production of Pagani’s latest model, the racetrack-only Huayra R, whose 30 examples have all been sold within weeks of its presentation. In the third quarter of 2022, Pagani will present the highly anticipated third model after the Zonda and the Huayra, the C10 project, whose production will start immediately after its presentation with first deliveries coming in 2023.
As the exclusive UAE dealer for Pagani, Al Habtoor is offering bespoke services for existing and new customers of the luxury hypercar brand. The traditional showroom experience is enhanced by a far more personal service, with experienced brand representatives available to visit customers anywhere in the Emirates in person. Via the use of the latest state-of-the-art digital configuration tools, the representatives can help to create the car of the customer’s dreams. And once purchased, they can be assured of the highest standards of aftersales service courtesy of Al Habtoor Motors’ market-leading aftersales facilities.
