Cadillac establishes new standard of automotive luxury with CELESTIQ

Cars News
Cadillac establishes new standard of automotive luxury with CELESTIQ

Cadillac has drawn from every era and element of its rich heritage to deliver the most advanced, most luxurious and one of the most important vehicles the brand has ever produced.

The Cadillac CELESTIQ is a hand-crafted, all-electric, ultra-luxury flagship that reestablishes the iconic brand as the Standard of the World, while serving as the flagship for the brand’s electric future.

“CELESTIQ is the purest expression of Cadillac, acknowledging our incredible history and driving us to a bolder and brighter future,” said Global Vice President of Cadillac Rory Harvey. “It is a completely bespoke work of automotive art, built around the most advanced and innovative technology that we have ever engineered into an automobile.”

The CELESTIQ story is built on legacy, with its design, cutting-edge technology, and personalized luxury rooted in Cadillac’s history of building handcrafted, iconic vehicles such as the 1933 V16 Aerodynamic Coupe and the 1957 Eldorado Brougham.

Each CELESTIQ is personally commissioned—no two will be alike. Clients will work directly with their selected dealer and Cadillac designers to realize their unique vision for the car, with unprecedented levels of personalization tailored to reflect the owner’s tastes.

CELESTIQ brings a unique and individualized experience, powered by Cadillac’s global leadership in electrification, available hands-free driver assistance technology and connected services. CELESTIQ sets the benchmark for hand-crafted, multisensory and immersive EV luxury experiences.

“CELESTIQ is like no Cadillac before it and the client experience is equally exceptional,” said Harvey. “Each vehicle is a unique expression of its owner, leveraging leading-edge technologies that make the driving experience personal and rewarding.”

Every CELESTIQ is a custom-commissioned reflection of its owner’s individual tastes and preferences—a one-of-one combination of artistry, authenticity, craftsmanship and unparalleled refinement.

The client’s journey is fully bespoke, with a highly personalized experience led by their chosen CELESTIQ dealer in collaboration with a one-on-one concierge to guide them, as well as access to a Cadillac designer and exclusive services. This process will be meticulously curated to forge a unique relationship between Cadillac, the client and their CELESTIQ through the Custom Commissioned build process.

“With an extremely low volume of hand-built vehicles to be offered globally each year and an exclusive declaration process, CELESTIQ will truly be a custom-commissioned one-of-one,” said Harvey. “Each client will experience a personalized journey to make their vehicle exactly the way they desire.”

CELESTIQ channels the power of the revolutionary Ultium Platform, which is the foundation for CELESTIQ’s exhilarating performance and range. This dedicated EV propulsion architecture combines a 111-kWh battery pack and a two-motor, all-wheel-drive propulsion system to offer a GM-estimated 600 horsepower and 640 lb-ft of torque — and a GM-estimated driving range of 300 miles (483 km) on a full charge.

CELESTIQ is equipped with a 200 kW DC fast charging system capable of adding up to a Cadillac-estimated 78 miles of range in only 10 minutes of charging. And through the myCadillac Mobile app, clients can find nearby charging stations, see real-time charger availability, plan routes, start charging sessions and more.

The centerpiece of the interior and the CELESTIQ technology interface is a pillar-to-pillar, 55-inch-diagonal advanced HD display—the largest in the segment. It is a technological marvel, containing two separate screens under a single pane of glass. The driver-side display — with pixel density comparable to an 8K screen — shows driver and shared vehicle information, while the passenger side allows the occupants to play media, use the Internet capability, connect their smartphones, and more. In order to separate the passenger display from the driver, Digital Blinds Active Privacy technology provides a virtual privacy shield, dimming the passenger screen from the driver’s view when in use.

Connected Cameras: Starting with CELESTIQ, Cadillac will introduce a new connected camera platform. This platform will provide clients added peace of mind by giving them access to interior and exterior cameras through an intuitive mobile interface along with theft detection, crash recording and other useful features.

Google Built-In: Google built-in is a helpful, personalized and seamless way to enhance your in-vehicle experience. With Google Assistant, Google Maps, and Google Play you get access to hands-free help, live traffic updates, some of your favorite apps and more.

Fixed Smart Glass Roof: The all-glass roof panel, the largest in the industry, employs Suspended Particle Device technology to allow variable transmission, meaning the client can control the amount of light allowed into the vehicle in four zones — one for each passenger area. A feature unique to CELESTIQ. The effect enables ultimate control over the amount of light entering the vehicle. The tint levels for the zones vary from less than 1%, for the darkest level of opacity, to 20%, which is the standard tint level of a traditional sunroof. It is also treated with infrared reflective and low-emissivity coatings that help retain heat and prevent sunlight from raising the cabin’s temperature.

Furthermore, acoustic laminated glass is used extensively throughout the exterior of the vehicle, including all windows, to maximize sound isolation and provide a truly luxurious experience.

Advanced Climate System: CELESTIQ is the first vehicle to feature a Gentherm ClimateSense four-zone microclimate system as standard equipment. It features 33 unique microclimate devices that allow each occupant to tailor their seat heating and cooling, along with advanced airflow technology that creates truly individualized comfort. All four-seating positions will feature the same level of individualized comfort, including a neck scarf, heated armrests as well as heated, cooled and ventilated seats. The system can also significantly reduce HVAC energy consumption.

Ultra Cruise: CELESTIQ advances Cadillac’s expertise in hands-free advanced driver assistance technologies with Ultra Cruise. The vehicle will be equipped with all of the necessary Ultra Cruise hardware to enable incremental feature growth via over-the-air updates in 2024.

CELESTIQ is set to come to the Middle East in 2024 and clients will be led through a design consultation process by a concierge along with their CELESTIQ dealer of choice who is dedicated to guiding them through every aspect of the journey. It’s a personalized relationship designed to ensure each client’s vehicle is designed and crafted to their desires, while also providing updates during production and support after the vehicle is delivered.