The all-new BMW 7 Series and BMW i7 made their regional debut in a stunning showcase, as the BMW Group alongside Alfardan Automobiles ushered in a new era of the automotive industry with sustainability and digitalization at the forefront.
The innovative new flagship model now available at Alfardan Automobiles wowed the crowd in a dazzling evening, showcasing thrilling advancements in technology at The St. Regis Marsa Arabia Island, The Pearl.
Incorporating modern style in its exterior and interior design, the BMW 7 Series stands out with a host of advanced features, and celebrates 45 years of success since its initial debut. This generation also marks the introduction of the very first all-electric BMW i7.
With an open technology approach, the new BMW 7 Series is now available as either a battery electric or a conventional vehicle. Offering the choice to the customer, opting for either powertrain will deliver the same experience in sophisticated luxury, comfort and connectivity.
By implementing a charge range of up to 625km without compromising the brand’s renowned driving experience, the BMW i7 in particular challenges the norm as a true revolution in automotive luxury and mobility, allowing for forwardism in every fiber intertwined into an exceptional car.
Bold and brilliant from every angle, the BMW 7 Series and its ground-breaking evolution into the BMW i7 bring forward the unwavering sense of luxury, featuring Swarovski crystals embedded across the front lights, while maintaining the goal of providing sustainable mobility solutions courtesy of its environmentally conservative and responsible approach.
Speaking on the success of the launch, Nasr Jairoudi, General Manager of Alfardan Automobiles, said, “We were honoured to host the grand launch for the region of the all-new BMW 7 Series and the first-ever BMW i7. It’s an exciting time for the BMW Group and we at Alfardan Automobiles are delighted to be playing a key role in ushering in this new era in the region.
“The BMW 7 Series is a model which holds deep heritage – both here in Qatar and across the world. Along with introducing the fully-electric BMW i7, the new 7 will surely continue leading the path in its segment with sustainability and technology openness in mind.”
