OPPO’s Find N3 serves as a digital car key for compatible BMW vehicles

OPPO and automotive industry leader BMW have joined forces in a groundbreaking collaboration to redefine the driving experience. As part of ...[Read More]

BMW launches BMW XM in the region

BMW announced the launch of BMW XM in the Middle East at an event in Dubai, the XM represents a fresh interpretation of the Sports Activity ...[Read More]

New look BMW 3 Series arrives in Abu Dhabi

Embracing a reimagined look in its illustrious history, the all-new BMW 3 Series brings an athletic evolution and an intuitive driving exper...[Read More]

All-new BMW 7 Series and BMW i7 make its debut in Qatar with Alfardan Automobiles

The all-new BMW 7 Series and BMW i7 made their regional debut in a stunning showcase, as the BMW Group alongside Alfardan Automobiles ushere...[Read More]

BMW launches its first eSport tournament in the Middle East

In line with the BMW brand’s major expansion and involvement in the world of computer, online and simulation games, BMW Group Middle E...[Read More]

BMW I is now Official Vehicle Partner of Formula E

BMW i has today extended its partnership with the FIA Formula E Championship as Official Vehicle Partner – continuing its ties with th...[Read More]