ASUS has officially revealed its latest lineup of innovations, world-debuting products, and sustainable actions during its Seeing An Incredible Future virtual launch event for CES® 2023. New featured innovations include ASUS Spatial Vision, the world’s first glasses-free 3D OLED laptop display technology, which provides a unique visual and working experience for creators.
ASUS also announced its out-of-this-world creator solutions including laptops with up to the latest 13th Gen Intel® Core™ i9 HX series CPU and NVIDIA® GeForce RTX™ 40 Series Laptop GPUs. New products include ProArt Studiobook 16 3D OLED (H7604), Zenbook Pro 16X OLED (UX7602BZ), Zenbook 14X OLED (UX3404), and Vivobook Pro 16X 3D OLED (K6604).
Gamers were treated to the new TUF Gaming A15/17 (FA507/707) and F15/17 (FX507/707) laptops with up to Intel Core i9-13900H or AMD Ryzen™ 9 Zen 4 CPUs and the latest GeForce RTX 40 Series Laptop GPUs, delivering ultimate speed, reliability, and performance for joyful gaming experiences.
During the show, ASUS emphasized the brand’s pioneering role in innovating for a sustainable future. “As we progress on this incredible journey towards sustainability, we continually leverage our technological leadership, data-driven rigor, and human-centered philosophy,” said ASUS Co-CEO S.Y. Hsu, “our goal is to ultimately create a net-zero enterprise that drives the shift towards a circular economy — with a responsible supply chain creating shared values for each and every one of us.”
For those present in Las Vegas, all the on-stage products showcased during the virtual launch event, as well as during the separate Republic of Gamers (ROG) CES virtual launch event, and much more, will be available for an exclusive hands-on experience at The Venetian Expo, Meeting Room #3002, on January 4, 2023, from 10:00-18:00; and on January 5-7, from 09:00-18:00.
Leveraging technology to create durable, reliable, and sustainable innovations
Over a decade ago, ASUS introduced the world’s first carbon-neutral laptop, followed closely by the revolutionary ASUS Bamboo-series laptops and, more recently, our first carbon-neutral business laptop in 2022. After these early steps toward creating a better future, ASUS continues to innovate and today showcased some of the sustainable actions being taken to bring exciting innovations that create the most ubiquitous, intelligent, heartfelt, and joyful smart life for everyone.
This year, over 90% of ASUS consumer laptops will meet EPEAT and ENERGY STAR® 8.0 standards. By focusing on product quality, functionality, durability, and upgradability, ASUS ensures longer product lifecycles by building products from the ground up with sustainability in mind.
And our sustainability efforts don’t stop there. By building more durable products, we are able to reduce waste and prolong the life of our laptops, as well as ensure users have incredible experiences, no matter where they are. That is why the all-new 2023 ASUS consumer laptop models and beyond will undergo the strictest durability testing of any product in the consumer laptop market — the extraordinarily tough MIL-STD 810H US military-grade standard, based on 12 test methods and 26 test procedures — to deliver long-lasting value, reliability, and durability.
Incredibly exciting software and hardware for creators
During the CES 2023 event, ASUS introduced a range of new and updated software and hardware innovations for content creators. All the new ProArt Studiobook, Zenbook Pro, and Vivobook Pro will come with the latest GeForce RTX 40 series Laptop GPU. Backed by NVIDIA Studio technologies for creators, products with NVIDIA RTX GPUs benefit from RTX optimizations in over 110 creative apps, NVIDIA Studio Drivers for the highest levels of stability and performance in creative apps, and exclusive AI-powered NVIDIA tools: Omniverse™, Canvas, and Broadcast.
In an exciting industry-first announcement, ASUS today also introduced ASUS Spatial Vision, the world’s first glasses-free (autostereoscopic) 3D OLED technology, which allows immersive 3D experiences on a laptop — with no wearables required. This is made possible using a lenticular lens and advanced eye-tracking camera technology, enabling the display to weave distinct images for each eye, resulting in an autostereoscopic 3D image. Users can also switch effortlessly between 2D and 3D. This new technology can totally change creator workflows, they will be able to see the details of 3D objects and effects directly on the screen without needing to review physical prototypes, saving time and money while making their workflow more efficient.
Creativity in mind, full of innovations
ASUS ProArt Studiobook 16 3D OLED (H7604): 3D OLED creator mobile workstation
ASUS ProArt Studiobook 16 3D OLED (H7604) is the world’s first 3D OLED creator mobile workstation, transcending the ordinary to go far beyond the everyday. It has a refined Mineral Black finish and features a step-wise design that enables slimmer screen bezels and makes room for the rear air vents. This design also allows the laptop screen to lie flat, offering any viewing angle up to 180°.
With its groundbreaking new glasses-free 3.2K 120 Hz 3D OLED display, content creators and gamers can view 3D photos, videos, or even games ― without cumbersome glasses or headsets. Creating 3D visual content is made faster and more intuitive, and ASUS Spatial Vision technology allows 2D visual content to be seamlessly converted to immersive 3D in real time with the flick of a switch. The super-bright OLED panel delivers stunning detail and vivid colors, featuring adaptive dimming technology to maximize display life.
Its unstoppable 13th Gen Intel Core i9-13980HX processor, NVIDIA GeForce RTX 40 Series Laptop GPU, up to 64 GB of upgradeable memory and ultrafast storage frees creators to do what they do best: create and design, without boundaries. The certified color-accurate 16-inch 3.2K 120 Hz 3D OLED display does full justice to every creative vision, providing unrivaled visuals. A large, stylus-compatible haptic touchpad and the intuitive ASUS Dial rotary control offer ultimate precision and control in apps. It also enables seamless connectivity to all the latest peripherals via dual Thunderbolt™ 4 ports, with up to 40 Gbps transfer speeds.
For those who prefer a more conventional display, a traditional 2D OLED touchscreen panel is also available. Later, in Q2 2023, the ProArt Studiobook 16 OLED family will be updated with a model featuring a pro-certified NVIDIA RTX laptop GPU.
ASUS Vivobook Pro 16 3D OLED (K6604): Wow the world in 3D
ASUS Vivobook Pro 16X 3D OLED (K6604) is an innovative 16-inch laptop for creators that also features ASUS Spatial Vision technology with the world’s first glasses-free autostereoscopic 3D OLED 3.2K 120 Hz display. It is configurable with up to 64 GB DDR5 4800 MHz RAM with dual SO-DIMMs, and up to a 2 TB PCIe® 4.0 x4 SSD.
This powerful creator-focused laptop is powered by a 13th Gen Intel Core i9-13980HX processor, with graphics provided by the latest NVIDIA GeForce RTX 40 Series Laptop GPU, along with a MUX Switch and NVIDIA Studio Driver support for an on-demand performance boost when gaming. An upgraded cooling system allows the full 150 W thermal design power (TDP) to be safely unleashed.
Vivobook Pro 16X 3D OLED has advanced ASUS IceCool Pro thermal technology and the ASUS DialPad for precise and intuitive creative control. It also benefits from dual Thunderbolt™ 4 ports for ultrafast transfer speeds of up to 40 Gbps and a standard SD card reader.
ASUS Zenbook Pro 16X OLED (UX7602BZ): The most powerful Zenbook yet
Partnering with Intel, ASUS has redesigned the impressive Zenbook Pro 16X OLED (UX7602BZ) for 2023 to make it the most powerful version ever. The new laptop features a unique Intel processor with the latest ASUS Supernova System-on-Module (SoM) design. This module packaging technique has a number of benefits, including a reduction of the motherboard core area by 38%, increasing the overall cooling efficiency of the system. This leaves extra room for the GPU power components, helping them to reach higher TDP values, giving users more stability and higher GPU performance. In addition, the laptop adopts a liquid metal thermal compound, reducing its temperature by 7°C in high performance mode, allowing it to achieve a total TDP of up to 155 W.
With its breakthrough, ultra-compact ASUS Supernova SoM that enables ultra-powerful performance from the 13th Gen Intel Core i9-13905H processor, NVIDIA GeForce RTX 40 Series Laptop GPU, and 32 GB of fast LPDDR5X DRAM, the new 2023 Zenbook Pro 16X OLED will noticeably enhance video-editing performance and 3D rendering capacity — drastically shortening processing time.
With its ASUS Supernova SoM, LPDDR5X DRAM, and optimized GPU, Zenbook Pro 16X OLED redefines what a compact creator laptop should be, helping to take creativity to the next level.
Zenbook 14X OLED (UX3404): All about performance and portability
Zenbook 14X OLED (UX3404) puts mobile life on a rock-solid footing. This powerful model has a thin-and-light chassis and comes in two colors, Sandstone Beige and Inkwell Gray. The Sandstone Beige version has a lid made from a new eco-friendly plasma electrolytic oxidation (PEO) coating technique that creates a ceramic-like finish and stone-like feel. And inside, there’s up to the latest 13th Gen Intel Core i9-13900H processor, studio-grade NVIDIA GeForce RTX 3050 graphics, 32 GB of fast LPDDR5 memory, and a 1 TB PCIe 4.0 SSD. There’s also a bigger 14.5-inch 16:10 2.8K 120 Hz OLED HDR NanoEdge display and a longer-lasting 70 Wh battery.
ASUS TUF Gaming F15/17 and A15/17 (FX507/707 and FA507/707): Powerful and resistant
Jump right into the action with the ASUS TUF Gaming F15/17 and A15/17. The F15/17 comes with up to an Intel Core i9-13900H processor and the TUF Gaming A15/17 comes with an AMD Ryzen 9 Zen 4 processor so gamers can stream and multitask with ease. Gameplay graphics are silky smooth with the latest GeForce RTX 40 Series Laptop GPU, which reliably delivers high frame rates in plenty of modern games even at 1440p. There is also a dedicated MUX switch and NVIDIA Advanced Optimus. With AI-powered technology like DLSS, supported titles will run at even higher frame rates for ultra-fluid motion.
Users can leverage the full gaming performance of the GeForce RTX 40 Series Laptop GPU with a dedicated MUX Switch. When the game library gets full, an empty M.2 NVMe PCIe Gen 4×4 SSD slot makes upgrading storage capacity a breeze.
New for 2023, all four models now feature a MUX Switch with NVIDIA Advanced Optimus, ensuring next-level performance. A MUX Switch allows a laptop to bypass the integrated graphics when gaming, increasing performance and reducing latency, and the addition of NVIDIA Advanced Optimus allows this process to happen automatically, giving gamers increased performance in games without needing to press a single button.
High-performance hardware demands superior cooling. As part of the cooling system, dual Arc Flow Fans feature an 84-blade design, with blades that taper down to just 0.1 mm to reduce turbulence. These fans provide up to 13% more airflow than their predecessors and are quieter than last year’s design. They also provide access to higher GPU power targets for even more performance. With its impressive cooling design, the TUF Gaming family is sure to give gamers every advantage in 2023.
Availability & Pricing
We will share more details about the new-launched product based on the local market availability.