Europe’s leading home appliance brand, Beko has launched its latest, eco-friendly range of home appliances to promote sustainable living for consumers in UAE.
Beko’s latest products feature new RecycledNet ovens, featuring parts made from recycled fishnets and industrial thread waste. The HarvestFresh refrigerators, featuring innovative 3 colour LED technology with darkness period, mimicking the 24 hours cycle of the sun to preserve Vitamins C & A content in fruits & vegetables for longer period.
The RecycledTub washing machines, using recycled plastic bottles in their tubs, being kinder to the planet without compromising on durability and performance, IronFinish tumble dryers designed for ready-to-wear results. And, the superior AutoDose connected dishwashers, to save time, water & energy at home, all of which uphold the highest standards of quality for customers.
The company has continued with their sustainability vision in its new range of products, in response to consumers’ growing demand for sustainable offerings, by turning sustainability into a business model and integrating it into all facets of its operations, for healthy living on a healthy planet.
Oral Bozkurt, General Manager & Regional Director, Beko Gulf FZE, said “In response to the shift in consumer demand, we work to be a positive influence for change in the region by listening to our customers. For many years, we have concentrated on sustainable living, creating advanced and affordable products that promote a sustainable lifestyle. Through our newest lineup, we have further enhanced product quality across all categories for better fit, feel, and finish as well as usability.”