BMW announced that its premium compact car, the BMW 1 Series, is entering its fourth model generation, which marks the start of a new chapter in the brand’s 20-year success story in the compact segment. With a dynamic design presence, a completely revised drive portfolio, and extensively improved chassis technology, the new BMW 1 Series has sharpened its profile as the sportiest vehicle in the competitive environment. Its progressive character is also reflected in the redesigned interior, an extended range of automated driving systems, the new BMW iDrive with QuickSelect, and innovative digital services based on BMW Operating System 9.
Exterior design: Dynamic front end and hallmark BMW proportions.
The new BMW 1 Series signals its sporty character more than ever and is underlined by the latest model generation in typical BMW proportions: a long bonnet, a passenger cell set well back, a dynamically flowing roofline, and a powerful rear end. The wide, forward-leaning BMW radiator grille features an innovative structure of vertical and diagonal bars. The side view of the new BMW 1 Series is characterised by the dynamic wedge shape and the flat window graphics that taper towards the rear. The standard BMW Individual high-gloss Shadow Line includes a graphic element with the number 1 in the Hofmeister kink counter-swing on the C-pillar. A long roof spoiler and side air deflectors emphasise the stretched silhouette. Vertical reflectors and a black diffuser-style insert add to the powerful appearance of the rear apron.
The striking, two-part rear lights extend well into the side sections. The standard LED headlights feature striking vertical elements for the daytime running light and the turn indicators. Optionally available are adaptive LED headlights with glare-free matrix high beam, cornering light function, and blue accents.
BMW M automobile with individual performance character.
At the top of the model range is the BMW M135 xDrive with significantly enhanced performance characteristics. The BMW M model is powered by a 300 hp four-cylinder engine, features an adaptive M chassis with sport steering and intelligent all-wheel drive as standard, and accelerates from zero to 100 km/h in 4.9 seconds. On the outside, the M radiator grille with horizontal bars, M exterior mirror caps, and four exhaust tailpipes make it instantly recognisable as a top-of-the-range model. An M Technology Package with specific suspension components, stiffness, and lightweight measures, an M Compound brake system, and 19-inch forged light-alloy wheels is available exclusively for the BMW M135 xDrive. An M Sport Package Pro and model-specific BMW M Performance Parts are also available for all variants of the new BMW 1 Series.
Sporty premium ambience, leather-free interior.
The newly designed interior of the new BMW 1 Series, which is completely leather-free as standard, offers a modern premium ambience with sporty accents and generous space for up to five occupants. Newly designed seats offer a high level of comfort for long journeys. The Veganza/Alcantara equipment is part of the M Sport Package and standard equipment in the BMW M135 xDrive. Perforated seat surfaces are also available in the Veganza version with leather-like properties. An optional electric adjustment, including memory on the driver’s side, is available for all seat versions. Lumbar support and massage functions can be added to the sport seats as an option. A driver and front passenger interaction airbag is now fitted as standard to further enhance occupant protection.
High-quality surfaces and trim, the redesigned gear selector, and the BMW Curved Display underline the progressive, premium ambience of the interior. The fully digital display system comprises a 10.25-inch Information Display and a 10.7-inch Control Display. The number of buttons and controls in the cockpit has been significantly reduced thanks to the consistent use of digital technology. The air conditioning in the new BMW 1 Series is also controlled digitally. As an alternative to the standard sport steering wheel, a similarly redesigned M leather steering wheel is also available. It is part of the M Sport Package and has shift paddles for manual gear changes.
Improved body rigidity and further development of the chassis.
The agility, steering precision, and cornering dynamics of the new BMW 1 Series benefit from the increased rigidity of the body structure and the chassis connection. Advanced chassis technology includes optimised kinematics, highly preloaded anti-roll bar mounts, and new shock absorber technology. The caster of the front wheels has been increased by 20 percent, ensuring particularly stable directional stability and optimised steering feedback. The optional M Sport Package includes the Adaptive M Chassis, which lowers the vehicle by up to 8 millimetres, sport steering, and 18-inch light-alloy wheels. Up to 19-inch light-alloy wheels and an M Sport brake system are also available as optional equipment.
State-of-the-art systems for automated driving. Expanded standard equipment, targeted individualisation.
The new BMW 1 Series offers a significantly extended range of automated driving and parking systems as standard or optional equipment. Standard features include the Driving Assistant with front collision warning, Lane Departure Warning, Exit Warning and Traffic Sign Recognition, as well as the Parking Assistant with Reversing Assistant. Highlights of the optional range include Steering and Lane Control Assist, Automatic Speed Limit Assist, and route guidance when using Active Cruise Control with the Stop & Go function.
In addition to the high-quality assistance systems, the significantly expanded range of standard equipment of the new BMW 1 Series also includes the BMW Live Cockpit Plus with the BMW Maps cloud-based navigation system. The Innovation Package includes BMW Live Cockpit Professional with BMW Head-Up Display and Augmented View on the Control Display. The Premium Package includes the telephone option with wireless charging, Comfort Access, logo projection from the exterior mirrors, an automatic dimming interior mirror and adaptive LED headlights. The range of optional equipment also includes 2-zone automatic air conditioning, a panoramic glass roof, and a Harman Kardon sound system.
The new BMW Operating System 9, BMW iDrive with QuickSelect.
The new BMW 1 Series features the latest version of BMW iDrive with QuickSelect for intuitive and convenient operation of the vehicle’s functions. The new BMW iDrive is based on the BMW Operating System 9 and consistently designed for touch operation and voice control. Remote software upgrades allow new and improved vehicle functions to be integrated into the vehicle over-the-air.
Smartphone integration with Apple CarPlay and Android Auto is available as standard in the new BMW 1 Series. BMW ID and My BMW App offer a convenient way to personalise the user experience in the new BMW 1 Series. The BMW Digital Key Plus with ultra-wideband wireless technology for compatible smartphones with iOS or Android operating systems and the Apple Watch can also be optionally set up via the My BMW App.
