In 2024, Škoda Auto marked a milestone, achieving a commendable sales performance by delivering 926,600 vehicles globally—a 6.9% year-on-year increase. This success came amidst a highly dynamic market environment, driven by accelerated growth in the Middle East. The UAE saw burgeoning interest in Škoda vehicles, and strong demand from Kuwait enabled the company to experience a remarkable 62% year-on-year growth, underscoring the brand’s growing footprint in the region.
Škoda Middle East focused on establishing critical partnerships, streamlining processes, securing contracts, and enhancing internal systems. This foundational work laid the groundwork for sustained growth and future success. Simultaneously, the company expanded its product lineup to cater to evolving customer preferences. The introduction of the new Kushaq Monte Carlo model, along with updated versions of the Karoq, Kamiq, and Scala, reinforced Škoda’s commitment to offering innovative and desirable vehicles in the region.
Among Škoda’s offerings, the Kodiaq emerged as the most popular model in the Middle East, closely followed by the Kushaq. This preference highlights strong customer demand for Škoda’s versatile SUV lineup, which is well-suited to the region’s needs and preferences. Kuwait, in particular, stood out as the fastest-growing regional market in 2024, demonstrating the effectiveness of Škoda’s localized strategies and the growing appeal of the brand.
Looking ahead, Škoda’s focus on delivering high-quality vehicles and establishing robust local partnerships positions the company for continued success in the Middle East. The combination of innovative models, strategic partnerships, and a strong understanding of regional market dynamics will enable Škoda to build on its achievements and drive further growth in the coming years. This positive trajectory reflects the brand’s resilience and adaptability in the face of evolving market challenges.
