BIONZ XR

Sony Middle East introduces the new 26MP A6700 APS-C camera with support for 4K 120fps video recording

Sony Middle East announces the release of its newest APS-C mirrorless camera, the α6700. This new offering combines the cutting-edge still i...[Read More]

Sony introduces the new FX30 4K Super 35 compact Cinema Line camera in the UAE

Sony is pleased to announce the newest addition to the brand’s prestigious Cinema Line – the FX30 (model ILME-FX30). The new FX30 is a...[Read More]

Sony announces the A7 IV mirrorless camera, features a 33MP full-frame sensor with 4K 60p video capture and an articulating screen

Sony Electronics Inc. has finally announced the highly anticipated Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly deve...[Read More]

Sony’s image sensors rededfine photography

For generations of photographers, Sony has been offering the latest imaging technologies that address evolving needs, in the age of data and...[Read More]