Sony Middle East and Africa announced the release of its new compact 35mm full-frame compatible α (Alpha) E-mount lens, FE 24-50mm F2.8 G (product name SEL2450G) standard zoom with F2.8 maximum apertu...
Sony Middle East and Africa introduced the telephoto zoom lens “FE 70-200MM F4 Macro G OSS II” (product name SEL70200G2) that covers focal lengths from 70mm to 200mm with an F4 maximum ape...
As the regional gaming market grows, it is attracting new players to join the game and now Sony Middle East and Africa are now realigning it’s X90H HDR Full-Array LED TV series to be a great com...
Sony Middle East and Africa today unveils its latest in-car media receivers, XAV-AX55000 and XAV-3500 in the UAE. Combining superior entertainment and safe driving experience, these in-car receivers a...
Sony Middle East and Africa unveiled a new 4K Handycam in the UAE, featuring an acclaimed in-built gimbal mechanism, Balanced Optical SteadyShot technology, for capturing smooth, natural and high-qual...
Sony launched the new compact camera, RX100 VI (model DSC-RX100M6) that comes a with high magnification ZEISS Vario-Sonnar T 24-200mmi F2.8 – F4.5 zoom lens. Priced at AED 4,899, the innovative new RX...
Sony Middle East and Africa (MEA) has introduced its latest digital camera, the α9 (model ILCE-9), at an exclusive event at Photography Live. The new α9 offers a level of imaging performance that is s...
Sony Middle East and Africa FZE today announced the expansion of its BRAVIA 4K LED TV line-up