Sony Middle East and Africa

Donell Gumiran wins the UAE National Award at Sony World Photography Awards 2025

Sony Middle East and Africa revealed Donell Gumiran as the United Arab Emirates National Award winner for the Sony World Photography Awards 2025.

Sony’s AI-powered consumer electronics enhancing user experience and leading the market

Jobin Joejoe, Managing Director of Sony Middle East and Africa, highlights that Sony is integrating AI into its consumer electronics, such as BRAVIA TVs and Alpha cameras, enhancing user experience th...

Sony launches new reference closed monitor headphones

Sony Middle East and Africa today announced the MDR-M1 Reference Closed Monitor Headphones, designed for music creators and sound engineers to produce music in any environment, heard as they intended....

Sony announces new lightweight portrait lens

Sony Middle East and Africa announces the FE 85mm F1.4 GM II  (SEL85F14GM2) a premium lightweight portrait lens offering a supreme blend of high resolution and stunning bokeh with fast autofocus (AF) ...

Sony unveils new wireless earbuds with powerful battery

Sony Middle East and Africa have today announced the WF-C510 truly wireless earbuds packed with a powerful battery life and comfortable design along with enhanced features at an affordable price, maki...

Sony releases new compact, large aperture F2.8 G lens

Sony Middle East and Africa announced the release of its new compact 35mm full-frame compatible α (Alpha) E-mount lens, FE 24-50mm F2.8 G (product name SEL2450G) standard zoom with F2.8 maximum apertu...

Sony introduces new telephoto zoom lens

Sony Middle East and Africa introduced the telephoto zoom lens “FE 70-200MM F4 Macro G OSS II” (product name SEL70200G2) that covers focal lengths from 70mm to 200mm with an F4 maximum ape...

Sony highlights top three home entertainment trends for 2023

The universal desire to experience joy, wonder and amazement remained constant in 2022, with people expecting similar experiences that evoke ‘kando’, or an emotional connection, in 2023. These are amo...

Sony X90H HDR LED TV series a great companion for gaming

As the regional gaming market grows, it is attracting new players to join the game and now Sony Middle East and Africa are now realigning it’s X90H HDR Full-Array LED TV series to be a great com...