Sony Middle East and Africa

Sony provides superior in-car entertainment and safe driving experience

Sony Middle East and Africa today unveils its latest in-car media receivers, XAV-AX55000 and XAV-3500 in the UAE. Combining superior entertainment and safe driving experience, these in-car receivers a...

Sony launches new compact 4K Handycam Camcorder

Sony Middle East and Africa unveiled a new 4K Handycam in the UAE, featuring an acclaimed in-built gimbal mechanism, Balanced Optical SteadyShot technology, for capturing smooth, natural and high-qual...

Sony launches new camera with long zoom lens

Sony launched the new compact camera, RX100 VI (model DSC-RX100M6) that comes a with high magnification ZEISS Vario-Sonnar T 24-200mmi F2.8 – F4.5 zoom lens. Priced at AED 4,899, the innovative new RX...

Sony Intros the new α9 (ILCE-9)

Sony Middle East and Africa (MEA) has introduced its latest digital camera, the α9 (model ILCE-9), at an exclusive event at Photography Live. The new α9 offers a level of imaging performance that is s...

Sony launches new 4K LED TV line-up

Sony Middle East and Africa FZE today announced the expansion of its BRAVIA 4K LED TV line-up

Sony launches Alpha 3500

Sony Middle East and Africa FZE has announced the launch of the Alpha A3500, a 20.1 megapixel interchangeable lens digital camera to help photography novices shoot DSLR-quality pictures with ease. 

Sony launches splash-proof wearable video camera

Sony Middle East and Africa FZE has introduced its new Splash- proof Wearable Action Cam, the HDR-AS100V, which records high quality HD footage

Sony launches Cyber-shot DSC-QX100 and DSC-QX10 lens-style cameras

Smartphone photography is visibly on the rise. Keeping with the times, Sony has created two new products that dramatically increase the quality of these shots,

Sony PlayStation 4 to launch on December 13 this year in UAE

PlayStation Middle East division, Sony Middle East & Africa FZE today announced that the PlayStation 4 (PS4) (CUH-1000A series) computer entertainment system will launch on December 13, 2013 in th...