Sony
Sony MEA showcases its latest product line-up including 2023 BRAVIA XR TVs
Sony Middle East and Africa (MEA) recorded tremendous growth in FY2022, with an overall growth of 14 percent across key product categories in the UAE. While sales of Sony’s premium soundbars saw the g...
Sony Middle East announces the FE 50mm F1.4 GM prime lens
Sony Middle East has announced the FE 50mm F1.4 GM lens (model SEL50F14GM) as its newest addition to its acclaimed G Master full-frame lens line-up. This e-mount lens expands the Sony offerings with a...
Sony highlights top three home entertainment trends for 2023
The universal desire to experience joy, wonder and amazement remained constant in 2022, with people expecting similar experiences that evoke ‘kando’, or an emotional connection, in 2023. These are amo...
Sony announces the development of G Master 300mm F2.8 telephoto FE-mount lens, set to launch in early 2024
Sony has announced the development of the long-awaited FE 300mm F2.8 GM OSS Telephoto lens, with a target launch date in early 2024. Large-aperture super-telephoto lenses like the FE 400mm F2.8 GM OSS...
Sony Middle East Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras With PTZ Auto Framing & AI Analytics
Sony is expanding its lineup of pan-tilt-zoom (PTZ) cameras with the addition of two 4K models with built-in AI analytics. The SRG-A40 and SRG-A12 cameras automatically and consistently track, and na...
Sony launches the FE 20-70mm F4 G versatile zoom lens in UAE
Sony is redefining the standard zoom category of lenses with the introduction of the FE 20-70mm F4 G (model – SEL2070G) that boasts an ultra-wide 20-70 mm zoom range in a remarkably compact, lig...
Sony’s latest Venice 2 cinema camera paves way for high-quality content creation in the Middle East
The launch of Sony VENICE 2 in the Middle East & Africa is giving filmmakers and the cinematography community region more freedom of expression than ever before, along with a versatile cinematic s...
Sony launches the INZONE series gaming headphones in the UAE
Sony Middle East has officially launched its latest range of gaming headphones for PC and PlayStation gamers in the Middle East and Africa and this includes the INZONE H9, INZONE H7 and INZONE H3 head...
Sony unveils smallest and lightest wireless headphones made from recycled water bottle
Sony today announced that it will release LinkBuds S, its smallest and lightest noise cancelling truly wireless headphones, in a new colour variation called “Earth Blue”. This follows the ...