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In line with the ongoing massive winter campaign that aims to highlight the UAE’s hidden gems, the #WorldsCoolestWinterChallenge was launched in collaboration with du to encourage the public to ...

Gillette launches all new Heated Razor in the UAE

Gillette Middle East released the world’s first heated shaving product, the Heated Razor by GilletteLabs in the UAE. Available across the six The Art of Shaving stores in the UAE and online on thearto...

Acer announces availability of Aspire 5 in the UAE

Acer today announced the availability of the latest version of Aspire 5 in the UAE. The new Acer Aspire 5 comes with the latest 11th Gen Intel Core processors with Iris Xe graphics or optional discret...

Fitness rewards app, Fitze launches new fitness challenge

UAE’s first-ever fitness rewards-based app that converts steps into coins, Fitze announced the release of its most rewarding challenge of 30 days 200k steps, “The Most Rewarding Challenge” also in lin...

HONOR 10X Lite to coming soon

HONOR has today confirmed the upcoming launch of the HONOR 10X Lite in the UAE. With an ethos to create a stylish digital lifestyle perfect for daily activity, HONOR’s 10X Lite is the ideal affordable...

Shure introduces AONIC 50 Wireless noise cancelling headphones in UAE

Shure MEA introduces its AONIC 50 Wireless noise cancelling headphones in the UAE. The AONIC 50 is engineered with decades of professional audio experience and delivers premium, wireless studio-qualit...

UAE’s first Boutique for smoke-free products, IQOS unveiled

Philip Morris International (PMI), the global leader in scientifically substantiated smoke-free products, has unveiled the UAE’s first IQOS Boutique that is located on the first floor of the Fashion A...

Samsung launches Future Academy in UAE

Samsung Gulf Electronics today announced that the brands’ Future Academy, a dedicated educational program that equips students with future-proof skills and competencies, is bringing a first-of-its kin...

Gaming hardware market surged by 29 percent

According to GfK Point of Sales tracking of the sector in UAE and Saudi Arabia, first six months revenue generated by gaming hardware surged by 29 percent to bring overall value of the market to USD 2...

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