Centrepoint, the region’s largest fashion retailer, brings Click & Collect services to its customers in the UAE through www.centrepointstores.com. The popular regional brand launched the value-add service this month on the 15th of May, allowing customers to shop and pay for their order online and collect it in-store on the next business day.
Benefits for customers include no shipping charges and the flexibility of collecting their order from a convenient location. Already popular in evolved retail markets such as the UK and the US, Click & Collect is launching in the 19 Centrepoint stores in the UAE with the goal of expanding to Saudi Arabia this summer, followed by Qatar next year.
In addition to Click & Collect, Centrepoint has launched the Arabic version of its site and app to provide further convenience in online shopping to its Arab customers. According to a Harvard Business Review report, 72.1% of consumers spend most or all of their time on websites in their own language and over 55% prefer obtaining information in their own language. With this launch, customers can now opt to switch to Arabic at any point in their retail journey and enjoy their shopping experience in the language of choice.
These innovations join several others that have been introduced by the Web Team on its E-commerce platforms in the last few months, including online returns and cancellations and easier navigation on iOS and Android apps. Combined, they represent the latest steps in Centrepoint’s efforts to further improve its E-commerce and Omni-Channel experience and effectively bridge the gap between online and offline shopping.
“We’re delighted to announce the launch of these features for our customers as this is part of our ongoing mission to deliver exceptional customer service.” said Simon Cooper, Head of Centrepoint. “Click & Collect continues to perform in more mature retail markets such as the UK and accounts for 30% to 50% of online orders from leading Omni-Channel retailers. We anticipate a rise in e-commerce traffic from the addition of this service as well as the Arabization of our site and app, which will go a long way in making the shopping experience more convenient for our regional customers.”
