Home » Canon launches PowerShot SX700 HS

Canon launches PowerShot SX700 HS

Canon Middle East unveils its slimmest ever 30x zoom digital camera, the PowerShot SX700 HS, that’s perfect for capturing all your adventures. Combining Canon’s leading lens innovations with an expertly engineered slim, compact body, the PowerShot SX700 HS is ideal for capturing your special moments in the quality they deserve. The camera delivers sharp, high quality photos and vivid Full HD 60p movies, and creative shooting modes add a unique twist to your shots. Sharing your adventures is also simple thanks to integrated Wi-Fi with NFC support.

The camera boasts exceptional versatility in a surprisingly compact body – just 34.8mm thin – and captures detail easily with the 30x optical zoom lens. The precision-engineered, ultra-wide angle 25mm lens offers the flexibility to capture a beautiful sweeping countryside vista, while the impressive focal length also gives you the freedom to zoom in on detail in the distance. On memorable holidays when you want to capture, for example, distant wildlife across a valley, Canon’s ZoomPlus technology digitally extends the camera’s reach to 60x while maintaining full resolution image quality. The handy Zoom Framing Assist feature also helps keep your subject in the frame when using the telephoto zoom.


Whether you’re shooting the sunrise, or a candle-lit dinner in a piazza, the PowerShot SX700 HS captures every detail in stunning quality. Canon’s acclaimed HS System combines the latest generation Canon DIGIC 6 processor with a high-sensitivity 16.1 Megapixel CMOS sensor to give you beautiful results, with sharp detail and realistic colours – even in low light.

Having the confidence to push the boundaries of your photography and shoot in different situations is possible using Canon’s optical Image Stabilizer with Intelligent IS technology, which keeps your images crisp and clear. Cleverly adapting to eight different scenes, Intelligent IS analyses your shot – whether it’s watersports in the sun, or shooting exquisite flowers up close – and automatically adjusts the stabilisation mode, leaving you with sharp and steady photos and movies.

Keep friends and family up-to-date on your latest adventures easily with the PowerShot SX700 HS’s built-in Wi-Fi connectivity. Sharing your shots on your favourite social networks – including Facebook®, Twitter and YouTube – is just a few simple steps away by quickly connecting to smartphones or tablets using the Mobile Device Connect Button. Or alternatively pair the camera to your device using the new NFC functionality, simply touch the two devices together to begin sharing via Canon’s dedicated CameraWindow app.

The new Wi-Fi connectivity also includes Remote Shooting from smartphones – perfect when the photographer wants to be included in a group shot. You can also keep your images backed up with Image Sync, which lets you wirelessly transfer shots to cloud storage destinations including CANON iMAGE GATEWAY, Flickr, Google Drive™ and directly to your PC. What’s more, for explorers who want to remember where each picture or movie was shot, the PowerShot SX700 HS’s GPS via Mobile functionality can be used to tag the location of every shot.

To preserve your adventures for years to come you can also capture truly mesmerising 1080p Full HD video. The PowerShot SX700 HS’s Movie Record Button easily switches from shooting pictures to filming, and thanks to the power of DIGIC 6, video is shot at 60fps with high quality stereo sound. The five-axis Enhanced Dynamic IS mode keeps movies stabilised, so everything from a game of beach volleyball to flying a kite is smooth and crisp. Recorded in the MP4 format, movies can be instantly enjoyed on different devices or uploaded to social networks to share with friends across the globe.

For a shorter snapshot video of your day, Hybrid Auto automatically captures the four seconds before each still image is shot, joining all the clips together into a single movie at the end of the day, letting you relive your adventure in motion.

With Creative Shot you’ll capture unique images with every press of the shutter; 46 effects are arranged into four themed categories, Monochrome, Retro, Natural and Special. Pick a category and the PowerShot SX700 HS intelligently creates six individual shots, based on the selected creative effect theme, so you can wow your friends with a great selection of images.

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