Jawbone launches ERA headset

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Jawbone today announced the launch in 31 countries globally of its new ERA headset, a totally reengineered Bluetooth earpiece that lets you take full advantage of your smartphone or mobile device while providing a more natural, comfortable way to talk on the phone, use Siri or Google Now, and listen to audio content.

By directing audio to the ear completely hands-free, ERA liberates your phone conversations and simplifies your smartphone interactions by leveraging a more human-centric, less intrusive voice-based user interface.

Jawbone ERA - Image 3At 42% smaller than Jawbone’s prior headset model and with a convenient charging case that delivers ten total hours of talk time, ERA lets you conveniently tap into your phone while you’re multitasking – like checking your itinerary while packing for a trip, catching up with your parents while walking the dog, or simply accessing the apps you frequently use on your smartphone while taking a call.

“With ERA, we’ve taken what we’ve learned from more than a decade of research and development in design, engineering and audio, and used it to completely reinvent the earpiece for the wearable era, based on how people are living today,” said Travis Bogard, vice president of product management and strategy at Jawbone. “We’re missing out on the emotional connection of voice because phone calls on today’s large smartphones aren’t convenient. Many of us are also looking for a better way to use our phones for background music, podcasts and other content consumption without awkward solutions like one dangling earbud or bulky utility headsets. We designed ERA to blend seamlessly into your life and make interacting with people and our smartphones even easier, all while making the technology nearly disappear.”