iRobot launches cleaning robots in the UAE

iRobot launches cleaning robots in the UAE

iRobot has announced that its range of floor-cleaning robots will be made available in the UAE. Engineered for cleaning performance and convenience, iRobot’s home robots are revolutionizing the way people clean their homes with more than 10 million home robots sold worldwide.

With the accelerated pace of urban life and the gradual expansion of people’s living space, more and more UAE households are willing to purchase advanced intelligent products. Such a complete solution empowers the consumer to decide how to spend their time doing activities they want to do because they can spend less time doing dull and time-consuming housework.

As the only home robotics company focused solely on developing robotics technology, iRobot created the home robot category with Roomba more than 10 years ago and understands that consumers have many different cleaning needs. The award-winning iRobot Roomba Vacuum Cleaning Robot made practical robots a reality for the first time and the newest Roomba 800 Series increases the efficacy of floor cleaning.iRobot’s other new launch, the Scooba 450, is the only hard floor-scrubbing robot that tackles stuck-on mess.

Christian Cerda, Senior Vice President and General Manager of the Home Robots business unit at iRobot said,“With more than a decade of cleaning homes around the world, iRobot understands consumer needs in Europe, the Middle East and Africa (EMEA) and the wide range of challenges associated with robotic floor care. With this in mind, we deliver two new systems that raise the bar for cleaning efficacy, our consumers’ top priority.”

Marc Dinee, Vice President Sales and Marketing, EMEA, Home Robots business unit at iRobot, said, “I’m delighted to bring our latest innovations to the UAE market during this time when consumers are looking for high-technology products that will make a difference in their lives.

The launch of the two newest members to the award-winning portfolio represents our commitment to developing practical and affordable home robots that revolutionize the way people clean.”

At the heart of the newly launched Roomba 800 Series are the new AeroForce Extractors, part of the patent-pending AeroForce Performance Cleaning System. These Extractors amplify suction for superior performance over traditional bristle brushes, all the while being virtually maintenance-free.

Unique to the market and based on industrial-style cleaners, Scooba 450 uses the new Scooba Three-Cycle Cleaning Process to maintain constantly clean floors and wash away up to 99.3% of bacteria.

iRobot will also be launching the Roomba 700 and Roomba 600 series in the UAE market. With different models available, UAE consumers can choose from the best vacuum cleaning robots in the world.

Roomba 880 is priced at AED 3,888 and Scooba 450 is priced at AED 3,199 and will be available at selected electronic and lifestyle retailers across UAE in July 2014. iRobot products will also be available online at