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LG unveils G4 smartphone

LG today unveiled its eagerly anticipated G4 smartphone with the announcement that it will be available from the first week of June in the UAE. LG G4, aims to provide consumers with an evolutionary experience and to set new rules in defining what a premium mobile device can be.

The LG G4 camera features a rare-in-smartphones F1.8 aperture lens which allows 80 percent more light to hit the image sensor than its predecessor, the LG G3. The new smartphone embodies human sensibility that is clearly visible in its Slim Arc exterior design and graphical user interface.

Speaking on the launch of the LG G4 in the UAE, “We are living up to our promise of innovation for a better life with a premium smartphone that is more focused on delivering a balanced user experience that can compete with the best of the best,” said Mr. D. Y. Kim, President LG Electronics, Gulf FZE. “We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that deliver real world performance. From the design to the camera to the display to the UX, this is the most ambitious phone we’ve ever created.”

The LG G4 is available in handcrafted, genuine full grain leather in six beautiful colors. Other material options for the G4 rear cover include pure Ceramic White with 3D patterns, artisan-forged Metallic Gray as well lustrous Shiny Gold. The comfortable elegance of the LG G4 is defined by the Slim Arc, which runs along its entire body, highlighted by a display with a subtle curvature.

LG designed the 16MP camera in the LG G4 to capture beautiful images, even under less than ideal lighting conditions. The camera module features a wide F1.8 aperture lens that allows 80 percent more light to reach the sensor and greatly improves low-light performance even further with its OIS 2.0.

New for G4, Manual Mode allows experienced photographers the ability to exercise more artistic expression by letting them directly control the focus, shutter speed, ISO, exposure compensation and white balance for every shot. Advanced photographers can also save their photos in RAW format, in addition to JPEG. The advanced camera in the LG G4 is complemented by Color Spectrum Sensor (CSS), the first feature of its kind to find its way into a smartphone.

For selfies good enough to frame, LG included an industry-leading 8MP front-facing camera for sharp, detailed portraits and group shots. Gesture Interval Shot improves on the original Gesture Shot feature by taking four shots spaced two seconds apart, increasing the chance of getting that perfect shot under the most difficult conditions. Triggering the shutter is as simple as opening and closing one’s hand twice in front of the camera.

Taking a quantum leap in display technology, the LG G4 is the first smartphone to use LG Display’s new 5.5-inch IPS Quantum Display, which offers 20 percent greater color reproduction, 25 percent improvement in brightness and 50 percent greater contrast. It is the first Quad HD display to employ Advanced In-Cell Touch (AIT) technology, which combines the LCD and touch sensor into a single layer to provide better color reproduction and touch sensitivity.

With G4, the higher quality display doesn’t come at the expense of battery life thanks to its high-capacity 3,000mAh removable battery, combined with the snappy yet energy-thrifty Qualcomm® Snapdragon 808 processor.

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