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InnJoo smartphones on growth path

With the market for smartphone growing at a blitzkrieg pace in the region, one brand that claims to capitalise on this growing market is InnJoo, which took the market by storm since 2014, when the company successfully launched its products in the market.

In a statement, InnJoo said “It has been able to keep up the momentum and today it is one of the fastest growing smartphone brands in Middle East.”

Tim Chen, Co-Founder & Chief Executive Officer - InnJooTim Chen, Co-founder and CEO for InnJoo said, “The company took a conscious decision to follow the etailing strategy and went ahead to sign up exclusively with region’s biggest etailers Souq.com to market InnJoo smartphones in UAE and Saudi Arabia. The partnership with Souq.com has been extremely satisfying and it has helped us grow at a rapid pace. Today, we command a healthy position in the market and we have been able to build a sustained momentum in the market.”

Chen further said, “InnJoo Fire series has been well received by customers thanks to its unique positioning with huge battery but slim design, yet competitive price. Fire2 & Fire2 Plus both supporting LTE network released recently has been a huge hit in the market and its success has even overwhelmed us also.”

“We are expanding our reach in the region recently we have entered Egyptian market, where InnJoo has been able to capture the imagination of the consumers. We are confident with new launches scheduled later this year we will be able to maintain our pace and that will enable us to consolidate our position further in the market.” concluded Chen.

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