Huawei is hosting an array of exciting activities during Dubai Design Week 2016. The event is held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice Chairman of Dubai Culture & Arts Authority and is taking place at the Dubai Design District (d3). At the event. Huawei is also previewing the MateBook for the first time in the region alongside graduate design projects and a series of educational workshops open to the public.
The partnership reflects the synergy between design and technology and will see Huawei alongside the arts and interiors industry’s movers and shakers. Commenting on the partnership, Myriam Benaroya, Regional Marketing Director of Huawei Consumer Business Group in the Middle East and Africa, said “We’re very happy to take part in such a credible and creative celebration of art and design across the region. At Huawei we truly believe in harmony between technical innovation and creative design. The MateBook demonstrates Huawei’s industry-leading design and manufacturing expertise by bringing a beautifully crafted flagship product to market that is redefining the new style of business.”
Huawei launched ‘Design 2.0’, a project for graduate design students powered by the Huawei MateBook. Waqass Maqsood, Jumana Ismail, and Abir Mnasria along with Zaina Khayyat from The Attic were shortlisted to take part in the competition. Their work will be on display in the form of an installation and the public can vote throughout Dubai design Days 2016 to judge for themselves which designer will take home the grand prize of a Huawei MateBook.
For the first time UAE, Huawei is displaying the MateBook after its initial introduction at Mobile World Congress 2016. The all-new 2-in-1 device is designed to meet the evolving demands of today’s modern business users, and is an ideal mobile productivity tool that seamlessly integrates mobility, high efficiency, work and design. To learn more about the MateBook and see the ‘Design 2.0’ installations visit the installation in Building 7, Retail Unit 11.
In addition to the installation, Huawei is also hosting a series of educational workshops that explore how graphic design, infographics and motion graphics can be powerful storytelling tools in social, political and cultural contexts. The sessions will also highlight how critical these tools are for designers to position themselves in this digital era, where image is one of the most powerful tools of communication. The workshops are conducted by Naji El Mir, an award winning French Lebanese graphic designer and creative director, and co-founder of the Parisian studio Ne—Po. To register for the morning session
As part of #EMPTYDXBDW one of over thirty participating Instagram photographers will be selected to win a P9 Limited Edition smartphone. These photographers will have all access to the fair before it opens to the public on the morning of the 25th and the best photo with the hashtag #P9atDXBDW will be selected by Huawei.
Rawan Kashkoush, Head of Programming at Dubai Design Week commented on the strategic collaboration saying, “We’re excited to partner with Huawei on this year’s Dubai Design Week. Joining the ever growing force behind creativity and design in the UAE, Huawei supports local talent by pairing the fingertips of resident graphic designers with a boundless tool to explore their imaginations.”