Home » Tobii Brings Eye Tracking to PC Gaming, Smartphones, and Notebooks

Tobii Brings Eye Tracking to PC Gaming, Smartphones, and Notebooks

Tobii, a provider of eye tracking tech, has announced that it is bringing its eye tracking solutions to multiple new consumer technology categories. These categories include VR, personal computing and smartphones.

In 2016, the company brought its tech to six devices, including the Alienware 17 gaming notebook and several monitors from Acer’s Predator gaming line. The company will now showcase its eye-tracking tech at the 2017 edition of CES.


Tobii claims that it is innovating in other key areas of eye tracking for VR, including social cues, character interaction and dynamic content. Most recently, the company announced its participation in the Khronos Group VR Standards Initiative with industry leaders such as Oculus VR, Google VR, Valve and NVIDIA as well as plans to invest $50M in its own large scale VR and smartphone initiatives.

Unveiled today, the Acer Aspire V 17 Nitro is the world’s first general consumer notebook with integrated eye tracking. Through the use of dynamic multitasking features such as ‘Touch at Gaze’ and ‘App Switcher,’ eye tracking creates smoother workflows and easier navigation between apps.


For example, with ‘Touch at Gaze’, users only need to place their finger on the precision touchpad (PTP) and the mouse pointer appears in the area they want it. When users scroll the computer will know what window to scroll in automatically, since you are already looking at it.

Tobii has also made its first mobile integration with Huawei’s Honor Magic smartphone. Announced in December and only available in China, the device uses Tobii EyeCore algorithms and a near infrared camera to acquire information on the user’s presence and attention, making it more responsive and intuitive.

With a user facing intelligent sensor, the Honor Magic has greater insight into the user’s intention and is better able to accommodate their actions. A first step in the mobile category, Tobii is exploring additional applications and use cases for eye tracking in smartphones.

In terms of PC gaming, Tobii will also debut two new major eye tracking titles, Rise of the Tomb Raider and Dying Light at CES 2017. Now available in over 45 titles at TobiiGaming.com including, WATCH_DOGS 2, Steep, Deus Ex: Mankind Divided, Tom Clancy’s The Division and Elite: Dangerous several new eye tracking enhanced games are added monthly. Tobii expects 100 eye tracking enhanced games by the end of 2017, including several more upcoming AAA titles.

These titles provide gamers greater immersion through a steadily growing number of gaming devices, suiting a wide variety of gamer preferences, including peripherals: Tobii EyeX, Tobii Eye Tracker 4C and SteelSeries Sentry; gaming notebooks: Alienware 17, Predator 21X and MSI GT72; and monitors: Predator Z271T, XB251HQT and XB271HUT.

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