Crown Prince of Dubai and Chairman of the Executive Council of Dubai His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has launched the Dubai Font. This is Microsoft’s first font to be created by a city and named after it – in line with the UAE’s vision to become a regional and global leader in innovation.
On this occasion, His Highness officially directed government institutions in the Emirate of Dubai to adopt the font in government correspondences, saying: “The launch of the Dubai Font to the world is a very important step for us as part of our continuous efforts to be ranked first in the digital world. We are confident that this new font and its unique specifications will prove popular among other fonts used online and in smart technologies across the world. Therefore, we urge all government entities to use the Dubai Font in their official correspondence, which is considered as a positive shift that will boost the emirate’s competitiveness in smart technology. This should be a commitment from the Dubai Government to guarantee the dissemination and success of this initiative on a local and global level.”
Developed as per the highest and most cutting-edge technological standards, the font is the first font in Microsoft applications and solutions to be developed by a city and to carry its name. The Dubai Font is not only a digital typeface used for writing but also a form of communication allowing people around the world to express their personalities and feelings in an ever-evolving digital world.
President of Microsoft in the Middle East and Africa Samer Abu Ltaif said: “Complementing the city’s efforts to adopt more designs and technology on a global level, we are happy to confirm that the ‘Dubai Font’ will be available globally to over 100 million users around the world through Office 365. The debut of this font is a great example of successful collaborations between the public and private sectors to encourage reading and adopt more technical solutions to serve the communities. This reinforces the vision of Dubai, which aims to become one of the most inclusive cities, as well as Microsoft’s vision to provide better fonts to the world that are accessible to everyone.”
The Dubai Font was designed by Dr. Nadine Chahine in collaboration with a team from a global agency Monotype. It was developed as a font with unique specifications that aims to encourage self-expression and reading. Created from scratch, the Dubai Font fills a design gap between Arabic and Latin texts and presents harmonious typefaces combining the two scripts seamlessly.
“The openness and harmony of the people in the UAE, the essence of Dubai and its vision to become the quintessential modern Arab city were our source of inspiration to design the Dubai Font,” explains Dr. Nadine Chahine, Type Director and Legibility Expert at Monotype. “The challenge wasn’t to create a quality font but to create a new and a special medium of expression to unleash ambitions and transcend borders.”
The Dubai Font helps people around the world to express themselves and share their views, thoughts and life experiences with everyone around them. To achieve that, the need emerged to design the Dubai Font as a means for expression in its fullest details. On the other hand, the design of the font captures the unique nature of the Emirate of Dubai. The Dubai Font mirrors the city’s qualities and promotes its global standing. The font includes 23 languages.
To download the font visit www.dubaifont.com