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The 2-in-1 is an Ideal First Notebook for Many

Joumana Karam, Countr PBU Head for MEA at Acer.

Joumana Karam, the Country PBU Head at Acer MEA, speaks to Review Central about the 2-in-1 laptops market in the Middle East

How is the 2-in-1 laptops (detachable / hybrid) market in the Middle East positioned?
Detachables, 2-in-1 or hybrid is one of the few segments that are still growing in the market, quarter on quarter and year on year in significant double digits. From 2015 to 2016 we witnessed in Middle East a growth of 82 percent and we believe that 2017 will have at least 50 percent growth in that category.

Joumana Karam, Countr PBU Head for MEA at Acer.

Joumana Karam, Countr PBU Head for MEA at Acer.

Can you tell us about your range of devices that come under the 2-in-1 laptops category?
We at Acer have developed a dedicated series for this segment that we call “Switch”. Our products come in 10-inches, 11.6-inches and 12-inches with different offering in CPU/RAM/HDD to cater to several price points and needs. We were the first vendor to introduce a 12-inches hybrid with Intel’s Core i7 CPU and innovative liquid cooling technique: no fan, no noise and better power consumption with our switch Alpha 12-inches.

No wonder that we have top spots according to GfK in that category in MEA every month. In January 2017, we captured 35 percent market share, while the second vendor was only at 17 percent. In UAE, we have around 47 percent market share as of January 2017.

What are the top 5 features according you that users consider when buying a 2-in-1 laptop?
A 2-in-1 is a notebook and a tablet. It has a long battery life and is ideal for internet surfing or video screening. It is light and portable. The touch functionality add the possibility to turn it into a digital workbook for education or brainstorming.

It is an ideal first notebook to many. And it is very affordable. As for the 12-inches Switch Alpha, it is the world’s first product with a liquid cooling system that uses normal Core i processors – no fan, no noise, and lower power consumption.

With a 2-in-1 laptop, you have fewer gadgets to worry about. Is this statement true? How so?
The 2-in-1 is the best of two worlds. You can use it as a notebook when connected to the keyboard, or as a tablet. Also with its screen size it can be used to view online videos/movies with ease or play online games with delight. Basically, you are buying one product instead of four: a notebook, a tablet, a DVD player and a gaming console.

Although the official numbers are not out yet, we are confident that our products in the 2-in-1 category will continue to lead this segment. We are introducing some new 12-inches models in this category soon that will feature our innovative liquid cooling system and make use of the newest software technologies of our partners.

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