TCL Communication has launched the new BlackBerry KEYone in UAE. The BlackBerry KEYone is the first smartphone released from TCL Communication under a new brand licensing agreement signed in December 2016 with BlackBerry Limited. The BlackBerry KEYone is available today from noon, first in Dubai Mall.
Mike Al-Mefleh, Middle East Regional Director for BlackBerry Mobile, a business unit within TCL Communication, said, “The UAE is one of the most promising markets in the Middle East, with one of the highest smartphone penetration rates in the world. The GCC as a whole represents a great opportunity for us, and with the region riding a wave of unprecedented connectivity and home to a digitally savvy generation of consumers, there could be no better time for us to introduce our new flagship product.”
“We would like to congratulate TCL Communication on the UAE launch of the BlackBerry KEYone” commented Fahad Albannai, CEO, Axiom Telecom. “With the launch of the KEYone, productivity and security are clearly placed front and center, reaffirming their commitment to a modern generation of professional consumers. We are delighted to be partnering with them to distribute the new flagship device.”
Khaled ElKhouly, Chief Consumer Officer, Etisalat, said, “The UAE’s smartphone market is always evolving and has much to offer to vendors, retailers and telecommunication providers alike. The BlackBerry KEYone is a product that will cater to the needs of both young, social media hungry consumers, and the professional community. At Etisalat, we always look for the best innovations to offer our customers, and this is a strong addition to our offering.”
BlackBerry KEYone pairs the best of BlackBerry’s software and security with TCL Communication’s commitment to delivering high-quality, reliable smartphones to customers around the world. Beyond the iconic BlackBerry design that’s been curated for the modern user, the BlackBerry KEYone comes with a number of additional features that truly reinvents communications for the professional consumer.
- Built to last – An iconic BlackBerry smartphone made reliable for the demanding user, the BlackBerry KEYone combines a sleek aluminum frame and soft grip textured back built to offer the best in durability.
- Runs Android 7.1 Nougat – giving users access to the entire Google Play store and apps – and will receive Google security patch updates.
- The keyboard reimagined – Forget what you knew about keyboards, the BlackBerry Keyboard goes beyond typing. It can be easily programmed to launch up to 52 customizable shortcuts, providing even greater ease of use.
- Loaded with BlackBerry Hub – Brinsging all your messages into one consolidated place; including emails, texts and messages from any social media account.
- Unrivalled security features – The BlackBerry KEYone is designed to offer the most secure Android smartphone experience possible.
- Long battery life – Featuring the largest battery ever found in a BlackBerry smartphone, the BlackBerry KEYone offers roughly 26 hours of mixed use, thanks to its 3505mAh battery.
- Impressive photo quality – The BlackBerry KEYone includes a 12MP rear camera with an industry leading camera sensor that captures sharp, crisp photos in any light. And for when you have to take a video conference on the go, it includes an 8MP front camera with fixed focus and 84-degree wide angle lens.
The BlackBerry KEYone is available exclusively at the BlackBerry store in Dubai Mall on launch day, at the price of AED 1,999, and available nationwide from May 22nd in Axiom retail stores, Etisalat owned stores and key retail stores in the UAE.
