SEAT is attending the Mobile World Congress 2018 with a spectacular portfolio full of developments in connectivity. Participating this year for the fourth time in a row, the brand is going to showcase its latest solutions and advances in Easy Mobility, which is its strategy for developing future mobility. The fully customisable SEAT Simulator, the first initiatives resulting from the company’s collaboration with Telefónica, the SEAT Leon Cristobal, the integration with Alexa and other entertainment systems, and the quick rounds of meetings between senior brand executives and representatives of leading tech companies will be some of the proposals scheduled by SEAT at the congress.
“SEAT continues to strengthen its ties to the city and is committed to consolidating Barcelona as the world mobile capital of new technologies. The Mobile World Congress is certainly the world’s most important technological event, and yet for another year, SEAT is going to present the innovations that are expected to set trends in the industry and define future mobility” said SEAT President Luca de Meo, who attaches great importance to the impact of the event on business capacity. “Tech industry leaders attend this congress and at SEAT we want to establish synergies with companies that promote our position as a reference in vehicle digitisation”.
In the different areas set aside for SEAT at the Congress venue, the company will be presenting its advances in present and future connectivity. The main zone features an impressive simulator to highlight the 360° vision of the future of digitisation that the brand is developing. Through the SEAT ID, users can configure their identity to adapt the simulator to their profile and needs, access the brand’s digital content and plan the best customised option to drive in the city. Once behind the wheel of the simulator, visitors will have the opportunity to experience what driving will be like in the future. The experience will be fully customisable and interactive, drawing on the latest advances in connectivity and driving that the brand is currently working on.
Another of SEAT’s highlights at the Mobile World Congress 2018 will be the SEAT Leon Cristobal, which pursues the objective of zero accidents in urban environments. This ‘guardian angel’ concept car, which received rave reviews at the recent Smart City Expo, features more than 15 safety assistants whose functions can contribute to reducing the main causes of traffic accidents, including distractions, drowsiness, excess speed or alcohol consumption.
