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Big brands, bigger discounts on photography

From an advanced pocket camera to the world’s first 61-megapixel camera and the global debut of precision engineered Phase One’s XT Camera System from Denmark, budding photography enthusiasts and seasoned professionals have much to look forward to at Xposure International Photography Festival that opened today (Thursday) at Expo Centre Sharjah.

“It is a privilege and a responsibility for us to be at Xposure which is the leading photo festival in the MENA region,” says Murat Gebeceli, General Manager – Product Marketing at Sony Middle East and Africa FZE, Dubai, UAE. “We are showcasing our flagship model, the Alpha 7R IV that had its global launch this month, and is also the world’s first 61-megapixel back-illuminated full-frame image sensor. It delivers extreme high-resolution with stunning image quality and in addition, enables high-speed, continuous shooting at up to 10 frames per second (fps).”

“Sony is also showcasing the RX100 VII, a pocket-sized travel camera, ideal for bloggers, vloggers and even professionals”, he adds. “We are also offering a series of free workshops on portraiture and videography targeting beginners and semi-pros looking to enhance their skills,” says Gebeceli. “Leading these sessions at the event will be global Sony Ambassadors including Pilar Bonnin, Ali Alriffai, Abdelrahman Koree and Mike Elaf.”

As the distributor of several leading photography equipment and accessories brands, Grand Stores is offering special trade-in offers and discounts at Xposure 2019 in addition to hosting workshops and seminars in photography and videography. According to Shaji Shanmughan, Category Manager, Technology Division, Grand Stores, “One gadget that has become a top favourite amongst YouTubers, bloggers and vloggers is the range of handheld gimbals from Zhiyun which has been designed with a host of balancing options for multiple devices including smartphones and DSLRs.”

“The magnetic square filter system from H&Y, on the other hand, has revolutionised the way we use filters in photography,” he adds. “It has a magnetic fastening system that allows you to move the filters up and down smoothly, and also use multiple filters at the same time for sharper images.”

“Grand Stores is also offering a 20% discount on all photography accessories during the course of the four-day event,” says Shanmughan. “In addition, visitors can avail 15% off on Fujifilm X cameras and 25% discount on Fujifilm lenses while Nikon camera owners can trade in their old cameras.”

“Xposure 2019 is a great event with some superb work on show, excellent workshops and lots of gear to test,” says Richard Butterfield, Partner of Hotcoldstudio in Dubai, UAE. “We are proud to unveil the XT Camera System from Phase One, Denmark, which has been developed as the next step in the evolution of field camera. It is beautifully built for travel, and features a lightweight fully integrated platform offering unparalleled image quality.”

All visitors to consumer trade shows at Xposure can avail of special offers with additional discounts available for all Sharjah Government employees. The four-day festival is organised by the Sharjah Government Media Bureau (SGMB), and is being held at Expo Centre Sharjah until Sunday, 22nd September.

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