Jabra’s owner company buys SteelSeries for $1.24 billion

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SteelSeries, the brand that is known for selling high-end gaming hardware, headphones, keyboards, mice, and other accessories, is now in the process of being acquired by GN Store Nord, the company that owns Jabra. The deal is worth $1.24 billion.

While Jabra isn’t exactly in the gaming scene, the company does have a line-up of headphones, speakers, and other audio-based products. And with SteelSeries in the picture, GN will be able to get into the gaming market that has a good demand for gaming headphones and other audio products. However, SteelSeries does mention that the company will still maintain the same management and the acquisition by GN will help the brand to grow further.

“We’re on a mission to continually push boundaries in esports and gaming with world-class products and software, and now, with the backing of GN, we’ll be able to turbocharge these efforts,” said Ehtisham Rabbani, SteelSeries CEO. “SteelSeries has been an iconic brand for decades and will continue to be run by the same leadership team and organization that’s driving it now. We’re one of the fastest-growing brands in our industry, and with this new chapter, as an independent business unit of GN, we’ll accelerate this growth and help even more esports pros and gamers achieve glory.”

“We have great admiration for what SteelSeries has accomplished in the esports and gaming industry and are delighted to welcome them to the GN family operating with its own identity, brand and execution,” said René Svendsen-Tune, CEO, GN Store Nord and GN Audio. “Our combined expertise in serving our customers through industry-defining innovation will make us a formidable team.”

The acquisition is expected to be completed by early 2022.