Pfizer has launched an innovative digital platform, IUdo for the eligible patients in Qatar. The mobile app is designed to make it easier for patients on selected Patient Support Programs to access Pfizer medications. It improves both the patient and healthcare professional’s experience by speeding up program enrolment; providing seamless access to support treatment plans; increasing the scale and reach of programs to patients and allowing the support program journey to be managed directly from their phones.
The launch of the IUdo app also underscores Pfizer’s broader ambitions to leverage digital platforms and technologies that put effective and scalable solutions, including support programs, at patients’ fingertips. Such platforms can help better address patients’ specific needs while improving quality of care and convenience, and reducing the burden of ongoing, high-cost care.
“At Pfizer, our purpose is to strengthen health care systems, improve access for those patients who are most in need and support our communities. To be able to stay true to that, we strive to improve affordability and access to Pfizer’s medications while enhancing the patient journey and experience through digital platforms. Through the launch of this app in Qatar, Pfizer places itself at the forefront of digital innovation in the realm of pharmaceutical healthcare, particularly within the Gulf Countries. Most importantly however, we believe that this tool will help plug gaps in the patient journey; enabling them to navigate, monitor, and control their program journey, whenever they want, wherever they are,” said Parmjot Bains, Pfizer Gulf Cluster Country Manager.
Currently, the IUdo app is available to eligible patients that are part of Pfizer Patient Support Programs in Qatar and will be rolled out in other countries across Emerging Markets in the next few months