Home » Sony unveils the WF-C700N wireless noise cancelling earbuds in the UAE

Sony unveils the WF-C700N wireless noise cancelling earbuds in the UAE

Sony Middle East has introduced its newest truly wireless earbuds – WF-C700N. The WF-C700N is ideal if you want to make the switch to truly wireless earbuds without compromising on comfort and stability while enjoying the immersive sound quality and noise cancelling features.

Comfort, quality, and fits in your pocket

The WF-C700N has been designed with comfort and stability in mind, no matter the size of your ears. Sony has designed the WF-C700N by utilising extensive ear shape data collated since it introduced the world’s first in-ear headphones in 1982, as well as evaluation of the sensitivity of various types of ears. The WF-C700N earbuds combine a shape to perfectly match the human ear with an ergonomic surface design for a more stable fit, so you can listen for longer without needing a break.

The cylindrical charging case is small and easy to carry around in a pocket or bag so you can take the earbuds anywhere you go. Its case has a geometrically patterned texture for a stylish, luxurious look and feel. The texture, quality, and colours of WF-C700N are designed with your style and comfort in mind. With black, white, lavender and sage green to choose from, you can find the one that suits you best.

More music, less background noise

With the WF-C700N, it’s just you and the music. You can cancel out background noise with noise cancelling or use the Ambient Sound Mode to stay connected to your natural surroundings.

In Ambient Sound mode, the feedforward mics capture more of the ambient sound around you, so you can enjoy a natural listening experience while staying connected to your environment. You can personalise the settings within the Sony | Headphones Connect app or use the Focus on Voice setting to chat without removing your earbuds. You can step into a coffee shop and quickly order with ease, then just as quickly sit back, and enjoy your favourite entertainment distraction-free.

The WF-C700N also features Adaptive Sound Control which adjusts ambient sound settings depending on where you are and what you are doing. It recognises locations that you frequently visit, such as your workplace, the gym, or a favourite cafe, and switches the sound modes that suit the situation. With this, you can seamlessly move through your surroundings all while letting your favourite artists and entertainment play on.

Hear every beat in high quality

The WF-C700N delivers high-quality sound thanks to DSEE (Digital Sound Enhancement Engine). Plus, with the help of Sony’s original 5mm driver unit, the WF-C700N packs a punch, producing powerful bass and stunningly clear vocals despite their small size, bringing out the best in whatever genre or entertainment you choose. You can also change your music to fit your taste with the EQ settings on the Sony | Headphones Connect app.

Enjoy an effortless listening experience

With a long-lasting battery life of up to 15 hours, IPX4 water resistance and smart features, the WF-C700N truly wireless earbuds are made for everyday life. For total convenience, the WF-C700N feature a Multipoint connection which means they can be paired with two Bluetooth® devices at the same time. So, when a call comes in, your earbuds know which device is ringing and connects to the right one automatically.

The WF-C700N also provides reliable call quality thanks to the Wind Noise Reduction Structure which delivers your voice clearly, even on a windy day. 

The WH-1000XM5 now in Midnight Blue

Since the launch of the WH-1000XM5 in 2022, wireless headphones have received numerous awards and critical acclaim for their industry-leading noise cancellation and superior sound quality. Now Sony is offering all the much-loved technology from the hugely popular WH-1000XM5 in a new stylish Midnight Blue colour, allowing you to further personalise your listening experience.

Designed with sustainability in mind

Sony has not only designed the WF-C700N and the WH-1000XM5 Midnight Blue to be stylish but also with sustainability in mind. Zero plastic is included in the packaging material for both models, reflecting Sony’s commitment to reducing the environmental impacts of their products and practices. 


The WF-C700N in black, white, lavender and sage green will be available from 15th May 2023, and WH-1000XM5 in Midnight Blue will be available from 24th April 2023 in the Middle East and Africa.

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