Home » Samsung Gulf and etisalat by e& launches the smart Family Hub Refrigerator at GITEX GLOBAL 2023

Samsung Gulf and etisalat by e& launches the smart Family Hub Refrigerator at GITEX GLOBAL 2023

Samsung Gulf Electronics in partnership with etisalat by e&, has unveiled its groundbreaking Family Hub™ Refrigerator at GITEX GLOBAL. The refrigerator is equipped with cutting-edge technology, designed to enhance connectivity and entertainment for families right in their kitchens. The Samsung Family Hub™ is more than just a powerful multipurpose home appliance; it is the future of refrigerators.

Commenting on the launch, Burcin Arabul, Director of the Home Appliances Division, Samsung Gulf Electronics, said:  “We are excited to partner with etisalat by e& for GITEX GLOBAL and launch our Family Hub™ refrigerator. Embracing GITEX’s theme of ‘Imagining AI in everything,’ the Family Hub™ introduces the future of connected homes and heralds a new era of smart connectivity. Specifically crafted to transform the kitchen experience for Middle Eastern families, this state-of-the-art refrigerator is equipped with a suite of advanced features that seamlessly fuse connectivity, convenience, and entertainment, charting the course for the future of smart, interconnected living.”

Khaled Elkhouly, Chief Consumer Officer, etisalat by e& said: “With our focus at GITEX this year on ‘Accelerating Innovation, it is all about breaking new ground with the power of technology to create immersive and unforgettable experiences. Teaming up with Samsung presented an ideal chance to collaborate on their latest breakthrough in consumer products, heralding a fresh era of connectivity for smart homes and aligning with our mission to enhance the customer experience journey. Visitors will have the opportunity to experience a one-of-a-kind demonstration, as the Samsung Family Hub refrigerator notifies users about expired food items enabling customers to order from Smiles market through the Smiles app on the refrigerator screen.”

“Smiles marketplace simplifies customers’ lives by allowing them to place orders across the UAE for a wide range of items, including everything from substantial grocery orders to fresh food, organic products, and essential home care items. These can be sourced from a network of hypermarkets, supermarkets, and gourmet stores” Elkhouly added.

Redefining smart home connectivity

In the modern kitchen, the Family Hub™ refrigerator serves as the central hub for connected homes. The cutting-edge appliance effortlessly links various smart devices, with the SmartThings App, allowing users to turn the linked devices on/off, adjust settings, coordinate activities, and limit power usage.

Entertainment in the kitchen

The Family Hub™ refrigerator transforms the refrigerator into a virtual jukebox, helping consumers listen to music, mirror content from Samsung Smart TV and mobile phones onto the fridge’s touchscreen, synchronize their calendars, easily share pictures, videos and handwritten notes among family members, right from the fridge’s screen making kitchen gatherings entertaining.

View what’s inside your fridge, anytime!

The Family Hub™ refrigerator comes powered with View Inside internal camera that allows users to see what’s in the fridge on key shelves using their smartphone or the home screen. The camera displays the food they have, allowing them to check easily without opening the door or while they’re out shopping. Users can also tag each food item’s expiration date, create shopping lists, food memos or reminders.

Smart Cooking & Meal Planning

Using the Family Hub™ refrigerator, users can cook food that their family loves more easily with the Samsung Food App. It offers a treasure trove of recipes complete with photos, videos, ratings, reviews and simple instructions. The Smart Recipes feature within the refrigerator provides a weekly meal planner, suggesting meals to cook each day based on user preferences and the food in the fridge.

In line with this partnership and as part of the Etisalat Smart Living Portfolio, users can explore the unique experience of purchasing grocery items directly from the Etisalat Smile grocery platform through the Family Hub™ refrigerator.

Samsung is located at the Etisalat by e& stand at Zaabeel Hall 1. GITEX Global takes place at Dubai World Trade Centre (DWTC) from 16th October until 20th October.

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