HONOR has appeared at the Fortune Global Forum 2023 in Abu Dhabi to discuss the future of smart devices. Dr. Ray Guo, CMO of HONOR Device Co. Ltd., was joined by esteemed panelists Ben Wood, Chief Analyst and CMO of CCS Insight, and Frank Holzmann, Global EVP of Electrical Service, TÜV Rheinland, for an enlightening discussion titled “A New Intelligent World: What’s Next for Smart Devices.”
A New Intelligent World: What’s Next for Smart Devices
Hosted by Clay Chandler, Executive Editor for Asia, Fortune, this panel discussion covered a wide array of fascinating topics at the bleeding edge of technology, including foldable smartphones, human-centric display technology, and on-device AI.
“We are honored to be part of the Fortune Global Forum 2023,” said Dr. Ray Guo, CMO of HONOR Device Co. Ltd. “The business world is entering an exciting new era, and technology will play a central role. We believe human-centric innovations will enable new possibilities for the next generation of smart devices. Foldables are on the cusp of going mainstream, on-device AI is paving the way for a transformative era, and human-centric technologies, such as eye comfort display technology, are enhancing human-device interaction experiences. From our perspective, this is what’s next for smart devices.”
Foldables to Reach Mainstream
During the panel discussion, speakers shared their insights about the development of foldable smartphones. An interesting parallel was drawn between foldables in the smartphone industry and electric vehicles in the auto industry — both disrupted their industries with bold new concepts intended to change things for the better. Similarly, the latest data shows that in China more than 64% of high-end smartphone users are open to make the switch to foldables, suggesting we are at the tipping point of foldable smartphones becoming mainstream.
In the past, some core user pain points of foldables were not yet solved – namely portability, durability, and battery life. Now, devices like the HONOR Magic V2 are as thin and light as a regular flagship smartphone, while delivering all the benefits of an immersive foldable screen. The HONOR Magic V2 is tested to withstand at least 400,000 folds, representing great durability, and includes silicon-carbon battery technology for all-day battery life.
After solving these consumer pain points, HONOR has recently hit a significant milestone in manufacturing 1 million foldables from its factory. Its Magic V2 is currently the No.1 best-selling foldable in China market, capturing 25% share of the expanding foldable market as a single model, according to industry analysis firm Omdia.
As HONOR celebrates its three-year anniversary, its prominent presence at Fortune Global Forum demonstrates how HONOR has grown into a global premium brand who is leading the way in foldable innovation and eye comfort technology.
The data suggests this innovation is paying off. The brand has achieved nearly 200% sales growth in overseas markets this year. In Europe, as the latest report from Counterpoint Research shows, HONOR is the only brand among the top five to grow YoY in Q3. In China, HONOR holds the top position in both the foldable market and overall market share in Q3 2023, according to major industry analysis firms such as Counterpoint and IDC.
