INFINITI Middle East’s ‘INFINITI BEYOND’ is a first-of-its-kind membership program in the region that includes a wide range of thoughtfully curated benefits and experiences designed to support customer wellbeing and build a stronger sense of connection among INFINITI owners.
Created for INFINITI QX80 customers across the Middle East, INFINITI BEYOND is built on a simple idea: luxury should not end when customers leave the showroom. Instead, it should become an ongoing part of how they live, connect and make time for themselves.
“INFINITI BEYOND marks a bold step in transforming how we engage with our customers and deliver a holistic experience,” said Albert Khreiche, Managing Director, INFINITI Middle East.
“The program seeks to create a bespoke and long-lasting relationship with our customers, while cultivating a community where they feel supported, connected, and part of something greater. It’s about making INFINITI not just a brand they drive, but a brand they exceptionally experience.”
A More Personal Approach to Luxury Membership
INFINITI BEYOND moves away from traditional luxury membership programs that focus mainly on status or discounts. Instead, it focuses on a more elevated and human-centric experience, uniquely blending luxury, community, and wellbeing. The program is built around three core pillars:
Building a community through shared experiences
INFINITI BEYOND offers exclusive events and unique cultural activities that bring owners closer together while celebrating both INFINITI’s Japanese roots and Middle Eastern culture. These experiences are designed to create a sense of belonging and shared passion around the brand, transforming the ownership experience into a lifestyle community.
Supporting wellbeing through everyday benefits
The program includes lifestyle benefits across intellectual, social, and spatial wellbeing. INFINITI BEYOND members can also access exclusive deals and privileges via U by Emaar at its extensive portfolio of hotels, restaurants and entertainment venues. Members will also receive free subscriptions to Calm, the #1 app for sleep and mindfulness, and a selection of other exclusive well-being-focused privileges designed to support a more balanced and fulfilling lifestyle.
Strengthening the INFINITI Total Ownership experience
INFINITI BEYOND also brings together the practical benefits customers already value from the signature INFINITI Total Ownership Experience, including a 5-year warranty, valet services, courtesy vehicles, and roadside assistance. The result is an ownership journey that feels smoother, more convenient and more premium at every stage.
Building the Experience with Valtech
To shape the foundational vision for INFINITI BEYOND, INFINITI collaborated with its experience innovation partner, Valtech. Valtech supported the early development of the membership concept, creating the strategic framework, customer journeys, and wireframes that guided how the experience should come together across physical and digital touchpoints. Valtech’s strategic work helped ensure that the overall experience remained coherent, customer-centric, and aligned with INFINITI’s ambition to elevate luxury mobility in the region.
“Our role was to define the structure and intention behind INFINITI BEYOND,” said Adam Cukrowski, Managing Director, Valtech Middle East. “We designed the experience blueprint, making sure every element of the membership has purpose, clarity, and long-term scalability. This is where luxury brands shift from products to platforms, and INFINITI is leading that evolution.”
This collaboration reflects a shared focus on experience innovation, strategic clarity, and customer value, all central to INFINITI’s transformation in the Middle East.
A Connected Ecosystem
An integral part is the dedicated INFINITI BEYOND mobile app, which brings the programme together in one place. Through the app, members can explore benefits, register for experiences, access wellbeing subscriptions, and manage key ownership services, all in one place. The app ensures the membership is fully connected, convenient, and available whenever customers need it, extending the luxury experience into their everyday lives. With INFINITI BEYOND and its companion app, INFINITI is setting a new direction for luxury mobility in the Middle East, one where ownership feels more connected, meaningful and personal.
