Leading TV brand, TCL unveiled its new range of artificial intelligence (AI) driven TVs at IFA 2018 in Berlin, including TCL’s first 8K TV, the TCL 8K QLED TV – FIBA Basketball World Cup 2019 Edition, the TCL QLED TV X8 and a new premium product line, the Living Window series.
The new range demonstrates TCL’s ongoing commitment to building a smart home ecosystem that make people’s lives more intelligent.
The 75-inch TCL 8K QLED TV, TCL’s first 8K TV, offers Dolby Vision HDR imaging technology, hardware from Onkyo and sound technology by Dolby Atmos. It also supports an integrated AI soundbar that allows users to easily find content via voice control.
The X8 is TCL’s latest 4K QLED TV which features a stunning picture and an immersive sound experience. It is available in 75, 65 and 55-inch models.
The TCL Living Window series is for consumers who love culture and art. It comes in four models – the 65-inch Art Deco, Abstract Beauty, Modern Simplicity and the 55-inch Oriental Elegance, each reflecting design concepts inspired by Art Deco, Cubism, Piet Mondrian and Oriental art. With embedded AI, it transforms the TV into a virtual life assistant.
In 2018, TCL once again experienced strong business growth, hitting a record, five-year high and announcing its entry into the UK market. In 1H 2018, TCL’s overall LCD TV sales volumes reached 13,173,307 sets, an increase of 37.2% year-on-year. In overseas markets, sales volumes rose by 44.4% year-on-year to 8,284,671 sets.
