Home » Sony launches World’s Smallest Zoom Camera in UAE

Sony launches World’s Smallest Zoom Camera in UAE

Sony today launched the world’s smallest zoom cameras from its Cyber Shot range of travel high zoom cameras. The company unveiled 2 new models DSC-HX99 and DSC-WX800 for the photography lovers in the UAE.

Designed for users who want an unobtrusive camera that can be carried at all times, the new models are packaged in the world’s smallest body and offer a truly versatile zoom range from 24mm at the wide end up to 720mm super-telephoto. In addition to stunning 4K movie footage, at the heart of both models sits the powerful BIONZ X image processing engine combined with a front-end LSI that delivers high-speed continuous shooting at up to 10 fps with a buffer limit of up to 155 images. Furthermore, these new models present a fast AF speed of 0.09 seconds. Some newly added features are Eye AF, Touch Focus/Touch Shutter function, and location data acquisition via BluetoothThe HX99 comes with advanced features that makes your photography experience more comfortable and adept at the same time especially due to the ability to shoot in RAW format and maximum ISO6400, eliminating the difficulty of shooting in low-light conditions. The HX99 is equipped with a Control Ring which can be customised with functions such as manual focus or step zooming. In addition to a Touch Focus/Touch Shutter function which allows users to directly select subjects, it features a Touch Pad function delivering smooth focus point shifting while using the viewfinder.

Image stabilisation is controlled with Optical SteadyShot which effectively negates the camera shake blur that often occurs during handheld and telephoto shooting. The models are also equipped with a Zoom Assist function that allows the user to zoom out temporarily and displays a wider area when shooting a subject at the telephoto end.The HX99 and WX800 can capture 4K video footage with full pixel readout and no pixel binning and both of them can shoot fast-moving subjects with high-frame rate HD recording at up to 100fps to produce impressive slow-motion sequences during editing. For beautifully focused portraits, the new models inherit the much praised Eye AF technology from their α siblings and for photographers who prefer to enhance their photos with image editing software.

The new HX99 and WX800 are priced at AED 1,999 and AED 1,799 respectively and will be available in UAE from next month.

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