Anghami, the leading music and entertainment streaming platform in the Middle East and Africa (MENA) region announce a first-ever in-game vanity drop in FIFA 23.
FIFA 23 players, globally, will now be able to access an Anghami themed kit and stadium design in FIFA Ultimate Team. They are also able to customize an avatar of their own with an Anghami look in both VOLTA and Pro-Clubs.
The creative direction of the kit was inspired by Anghami’s vibrant new positioning and rebranding that aims to empower Arab youth everywhere to create and connect with the world. With its tagline “The world is listening”, Anghami brings its new identity to the screens in a cool, bold and engaging way.
Qossay Alsattari, Anghami’s Distribution Partnerships Lead, commented “The synergies between music, video gaming and football are unparalleled, allowing us to offer our audiences unique innovations that resonate with them and enriches their entertainment experience. We are quite excited to have FIFA 23′ players across the world access and enjoy the Anghami Kit and to showcase their best kicks with our playful branding.”
The vanity items will be available in game from Friday 23rd December till Thursday 30th December, and can be unlocked through Squad Building Challenges.
