BRAVIA XR

Sony MEA showcases its latest product line-up including 2023 BRAVIA XR TVs

Sony Middle East and Africa (MEA) recorded tremendous growth in FY2022, with an overall growth of 14 percent across key product categories i...[Read More]

Here are the products Sony showcased at CES 2022

Sony exhibited at CES 2022 that took place in Las Vegas, Nevada, and online on January 5. Sony’s Purpose is to “fill the world with emotion,...[Read More]

Sony MEA announces the BRAVIA XR series next-gen TVs to deliver the ultimate gaming experience

Sony Middle East & Africa has launched the new BRAVIA XR Next-Gen TV series with dedicated gaming mode. Powered by the company’s BRAVIA ...[Read More]

Sony’s BRAVIA XR TV with cognitive processor redefines immersive experience

Sony Middle East & Africa has announced that viewers in the region can now enjoy a much more immersive and realistic experience thanks t...[Read More]

Sony MEA launches the BRAVIA XR TV with Cognitive Processor in the UAE

Sony Middle East & Africa has announced that viewers in the region can now enjoy a much more immersive and realistic experience thanks t...[Read More]

Sony MEA launches the BRAVIA XR series Z9J 8K LED, A90J OLED, and A80J OLED TVs in UAE

Sony Middle East & Africa has officially announced the new BRAVIA XR series televisions, including the MASTER Series Z9J 8K LED and A90J...[Read More]

Sony showcases its latest products and innovations at CES 2021

At the all-digital CES 2021 event, Sony has showcased its latest initiatives based on the theme of “Redefining Our Future with Tomorrow’s Te...[Read More]

Sony launches the BRAVIA XR 8K LED, 4K OLED and 4K LED models, features the new Cognitive Processor XR

Sony Electronics today has officially launched its newest BRAVIA XR televisions, which include the MASTER Series Z9J 8K LED and A90J OLED as...[Read More]