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Sony refreshes its EXTRA BASS wireless speaker line-up

Sony Middle East and Africa refreshed its EXTRA BASS wireless speaker line-up with the addition of the SRS-XB43, SRS-XB33 and SRS-XB23. With superb sound quality, toughness and usability at the forefr...

Sony launches world’s smallest, lightest ultra-compact camera

Sony announced the new addition to its highly popular compact camera line-up with the launch of the world’s smallest and lightest premium compact camera, the RX0 II (model DSC-RX0M2) in UAE. The...

World’s first ever waterproof drone unveiled

After 2 years of designing and prototyping, the team at SwellProUSA and Urban Drones have introduced The Spry: the first ever waterproof drone that can briefly submerge like a submarine, float like a ...

Ultimate Ears Outs WONDERBOOM Freestyle Collection

Ultimate Ears has launched the new WONDERBOOM Freestyle Collection, the latest lineup to join the Ultimate Ears family of portable, waterproof, go-anywhere speakers.

Sony Launches Alpha 7R III, RX0, and RX10 IV at Xposure International Photography Festival 2017

Sony Middle East and Africa has announced a range of new products onto the market. The company showed of its newest full-frame mirrorless camera – the α7R III (ILCE-7RM3) – at the second e...

Sony Intros WS623 Walkman

Sony has announced the launch of its new waterproof and dustproof wearable WS623 Walkman, now with Bluetooth Wireless Technology. The device has been built for use in extreme outdoor conditions or any...

Sony launches Xperia Z1 in Middle East and Africa

After winning rave reviews at the global launch at IFA in early September, Sony Mobile Communications AB (“Sony Mobile”) has announced the Middle East and Africa launch of the Xperia Z1