Further empowering its customers in line with the UAE’s transition towards technology-powered Smart Living, du has announced an extended strategic partnership with Samsung Gulf Electronics. The partnership comes as part of the du’s journey to transition their Home Service portfolio into Smart Home services. This will be done through offering customers Smart Home Services, and marks the beginning of a long term strategic collaboration between du and Samsung.
To start the partnership, du will work with Samsung to develop a Smart TV application for its multiscreen solution. This will provide a richer viewing experience for du’s home service customers, allowing them access to content whenever and wherever they want. Since Smart Tvs are the key to a smart, connected home, du home service customers will soon be also able to purchase select Samsung Smart TVs directly from du, when applying for their home service subscription.
Vinod Nair, General Manager of TV Business, Samsung Gulf Electronics, Samsung, said: “In a truly smart environment, consumers’ lives are enhanced by the cutting edge technology that drives connectivity. We are very excited about our partnership with du, which will empower the people of the UAE with the convenience of converged services at the click of a button, powered by the leading home services provider and latest smart TV technology.”
Fahad Al Hassawi, Chief Commercial Officer, du, said: “Our collaboration with Samsung will enable a smart revolution in our customers’ homes, by empowering them with access to a more integrated and convenient lifestyle. Smart TVs are a key element to a smart, connected home and Samsung is leading the way in the development of smart technology. Our partnership is in line with our understanding of our customers’ desire to adopt the latest technology trends.”
Customers can purchase Samsung Smart TVs from du Shops at a competitive price, with the option of paying for them under the company’s Easy Payment Plan (EPP).
