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Belkin bells the counterfeit movement

Leading consumer electronics accessory manufacturer, Belkin initiated the most aggressive action to date to fight the sale of counterfeit goods with a series of raids across Dubai. The Department of Economic Development (DED) of Dubai, acting on information gathered and provided by Belkin, raided 22 individual stores located in four main marketplaces and confiscated more than 1,400 counterfeit Belkin-branded products.

“Since its inception in 1983, Belkin has invested hundreds of millions of dollars into the research, development and engineering of its products to ensure they are safe and reliable for consumers,” said Chet Pipkin, founder and CEO of Belkin. “We appreciate the efforts of the DED and will continue to work with appropriate authorities around the globe to enforce our intellectual property and stop the sale of Belkin counterfeit products. These actions are part of our ongoing commitment to fighting those who seek to damage our brand, undermine our valued customer relationships and flood the market with inferior products.”

Counterfeit Belkin products confiscated during the raids include smartphone accessories such as cases, cables, and chargers for both in car and home. Resellers caught resellers with counterfeit goods are subjected to confiscation of merchandise and a fine of 15,000 AED.

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