Nikon Middle East has today announced the launch of its new entry-level DSLR – the D3400. Designed for aspiring photographers and users accustomed to shooting with their smart devices, the D3400 is the first entry-level DSLR enabled with SnapBridge connectivity via a built-in Bluetooth low energy technology that automatically transfers all photos taken with the camera to a smart device with simple, one-time set-up.
This eliminates the need to manually reconnect the camera to a smart device for each image transfer and connection is maintained even when the camera is turned off. Now sharing of images taken from the DSLR onto social media has never been easier. “The D3400 is an excellent introduction to DSLR photography for the always-connected user. Combining the best of both worlds, users can now create with DSLR imaging innovation for excellent image quality throughout the day, while enjoying the always-on connectivity of their smart devices to upload and share images,” said Narendra Menon, General Manager, Nikon Middle East FZE. “With its improved intuitive user interface, and upgraded kit lenses, the D3400 is a natural fit for smartphone users looking to capture and explore the possibilities of visual content creation.”
The D3400 incorporates a DX-format CMOS sensor which has expanded the camera’s ISO sensitivity to a maximum of 25600, translating into sharp images even in low-light with less shake. SnapBridge, powered by Bluetooth Low Energy, turns photography into a social activity with an always-on connection between the camera and paired smart devices. With an increasing emphasis on freshness and timeliness of content, SnapBridge automatically syncs images to the user’s tablet or smartphone as they are captured.
For photographing the dynamic pulse of city life, experience capturing up to 16 shots in RAW format during continuous shooting at a speed of up to 5 frames per second. Expanding the capabilities of shooting in RAW format allows growing photographers to further refine their photography experience and experiment with post-processing, while preserving the original file should they wish to start from scratch.
This new Nikon DSLR is an image creation tool that is both easy to use and a great introduction to photography with its intuitive and user-friendly interface. With a dedicated Guide Mode, and a suite of retouch and special effects options, photographers can easily capture and create based on their own aesthetic preferences in a few simple steps. For easy trimming of desired portions of an image, the new trim function during zoom playback is also introduced.
According to the company, it is aiding users especially while travelling with an improved battery life. The camera is now capable of capturing up to 1,200 shots on a full charge, enabling photographers to carry on shooting and sharing throughout the day. Protecting the array of innovative technologies within the camera is a refreshed design and improved body construction inspired by Nikon’s most advanced DSLR, the D5 and D500. By incorporating a monocoque structure, the D3400 is both more compact and lighter than its predecessor, with smoother and more rounded edges for comfortable handling during shooting.
The Nikon D3400 is priced at AED 1999.