Home » Xiaomi Reportedly Working on its Own Processors Named “Pinecone”

Xiaomi Reportedly Working on its Own Processors Named “Pinecone”

Xiaomi's CEO Lei Jun.

Various reports suggest that China-based phone manufacturer Xiaomi is working on its own set of chips for its smartphones in a bid to break away from Qualcomm and MediaTek. The move, if true, stands as a signal that the company is fully prepared to stand out in its highly competitive home market, and it represents its desire to join the ranks of Apple, Samsung, Huawei, and others who also make custom chipsets for their devices.

Chinese companies are exerting increasing effort to develop their proprietary technology, so as not only to assume foothold in the market, but to differentiate themselves altogether, offering phones whose hardware is integrated with its software, the Wall Street Journal reports. The Pinecone chips will be released within a month, according to the report.

The chip could land on the forthcoming Xiaomi Mi 6, which should be released sometime in March 2017, if the company sticks to its annual release pattern. Using a shell company called “Beijing Pinecone Electronics,” the company shelled out $15 million to acquire such a mobile processor technology from Datang subsidiary Leadcore Technology Ltd.

“A phone maker can only reach the pinnacle of user experience when optimizing the integration of hardware and software on its own,” said Sean Yang, a Taiwan-based research director with TrendForce, a tech research firm. Beijing Pinecone Electronics is officially set to develop Xiaomi’s own processors. A regulatory filing shows that it has an equity pledge agreement with Xiaomi.

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