Home » Samsung Displays New Products at GITEX Shopper 2017

Samsung Displays New Products at GITEX Shopper 2017

Samsung Gulf Electronics is showcasing its portfolio of best-in-class products including the all-new Galaxy A series, 4D Chairs and Gear VR at GITEX Shopper between March 29 – April 1. During the event, the consumer electronics giant will demonstrate its world class innovations in the company’s growing product ecosystem.

Samsung will also showcase its latest range of mobile devices including the Galaxy A Series, Galaxy S7 and Galaxy S7 Edge smartphones, as well as Samsung wearables such as, Gear Fit2 sports bands, Gear IconX cord-free fitness earbuds, and its revolutionary Gear S3 smart watch, in addition to other exciting products and accessories.

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Moreover, Samsung will showcase its latest consumer electronics, including home appliances such as the Add Wash front load washing machines and Twin Cooling refrigerators, as well as its SUHD range of TVs among others. The Samsung pavilion boasts dedicated experience zones, which consist of different activities that provide visitors with a thrilling experience, including 4D motion chairs that highlight the Gear VR and allow shoppers to enjoy an immersive virtual reality experience.

At its stand, Samsung will showcase the technology of the Galaxy A7, which will be placed inside a box with minimum light and customers will be able to take photos using the smartphone’s latest functionality – taking bright pictures in low light environments. A real crowd puller will be the IP68 that challenges customers to fish out the A7 and A5 phone from an aquarium using a fishing rod.


This activation showcases the water-resistant and the floating camera button features as customers are asked to take a selfie with the advanced camera technologies. A dedicated zone called ‘Expand Your Storage’, challenges customers to guess how many movies, songs or pictures the 256 GB storage can accommodate through a toss and shoot ring game.

Each aspect highlights the phone’s built in memory and maximum storage capacity. Furthermore, customers are able to experience the Galaxy A’s front camera autofocus and clear selfie images on a backdrop of their choice.

“Every Samsung GITEX Shopper participation is a great opportunity for us to showcase our latest product innovations to consumers, we are committed to offering our visitors the most interactive experience every year. This year is no exception and visitors can benefit from our unique product offerings where we are showcasing innovative activities across our consumer electronics range,” said C. Purushothaman, Head of Marketing (Smartphones & Tablets), IT & Mobile Division at Samsung Gulf Electronics.

He continued, “Our customers are at the core of our innovations and we conduct regular market research to ensure we deliver products before our customers know they need them. We look forward to offering our visitors an interactive experience at our stand, where we expect our Galaxy A7 to be a huge draw.”

The Galaxy A7 enables users to connect with a number of devices including tablets and the Samsung Gear Fit2 and Gear IconX wearables. The Galaxy A is equipped with reversible USB Type-C port for easy connectivity including hassle-free charging. It also features Always on Display so users can quickly glance at the time and calendar without waking up the device, saving time and battery.

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