Sony MEA announces new mentorship program for content creators with up to $6,000 prize money

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Sony MEA announces new mentorship program for content creators with up to $6,000 prize money

Sony Middle East and Africa have officially announced a first-of-its-kind initiative for content creators in the Middle East.  The Sony Mentorship Program is a three-month long program that aims to discover, nurture, and elevate regional talent. The program is open to content creators, visualizers, and aspiring storytellers in the Middle East and Africa.

Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa said: “We look forward to discovering and guiding a new generation of bold and fresh new creative talents through the Sony Mentorship Program, an initiative that reflects our commitment to expanding opportunities available to regional talent. Through the three-month program, we will be empowering creatives with access to world-class gear such as Sony Vlogging Camera ZV1 as well as guidance from mentors, who are all successful trailblazers in their own right.”

Applicants’ images and/or videos can be shot using any equipment of their choice, even a computer camera or smartphone. The personal video is meant to give the judges a visual introduction to the applicant’s persona. Applicants are required to be on camera to introduce themselves, and not provide just a voice-over.

Based on their applications, eight participants will then be selected for entry into the Sony Mentorship Program. The deadline to submit the application is midnight, January 15, 2020 UAE time. Selected participants will be notified after January 24, 2021, via email or phone.  The three-month long program takes places from end January until April 2021.

Eight powerhouse industry players will be assigned to be one-on-one mentors to the eight successful applicants. The eight mentors are Chris Taylor (@lifeofchristaylor), Thandi Gama (@thandigama), Siyanda Dzenga (@siyabunny), Rosemin Manji (@roseminsworld), Emkwan (@emkwan), Layla Akil (@laylaakil), Ghida Arnout (@monkyseemonkydo) and Mawada Tak (@mawadda_tak). All the mentors are known for their strong social media influence, fresh ideas and unconventional approach to visual content creation.

The eight mentees will also be given a Sony Vlog Camera ZV-1 and GP-VPT2BT Grip, worth $1000, to shoot as well as the opportunity to let their final project shine on the world stage. They will have access to exclusive online workshops to improve their photography, videography and editing skills. Mentees also have the opportunity to have their project featured on Sony’s social media channels and Alpha Universe MEA.

Three of the mentees will be announced as the final winners in April 2021, once the program concludes, judged for the quality and creativity of their resulting content. The first winner will be awarded $3,000 (Approx 11,000 AED), the second winner will walk away with $2,000 (Approx 7400 AED), and the third winner with $1,000 (Approx 3700 AED), along with a chance to do a commissioned project with Sony. Additionally, they will be recognized as pioneer members of Sony Collective, with their completed projects featured on

Three ZV1 cameras are also up for grabs for the general public across the region, when they vote for their choice of winners in the competition. The program is currently open only to legal, adult residents of the Middle East and Africa. Applicants can be users of any camera brand.