BenQ is one of the leading visual display brand that provides world-class display solutions to customers across the globe. With their consistent top-notch performance and smart solutions, BenQ has once again bagged the number one position as the best DLP & 4K Projectors as well as Interactive Flat Panels for Q3 2021. It achieved the no. 1 recognition in multiple categories, thus winning a tough fight against the market impacted by the pandemic.
BenQ has ranked No.1 in the UAE after achieving a 42% SoM in the 4K projector segment and 18% SoM in the Overall DLP projector segment for the period of Q3 2021. For the same period, BenQ retained its top position as the No. 1 IFP brand overall as well as the leading brand for Education IFPs in the UAE and Saudi Arabia. BenQ is also proud to announce that they have been crowned the No.1 4K Projector as well as No.1 Portable Projector brand in Saudi Arabia with a phenomenal 67% SoM and 60% SoM respectively, for the same period. BenQ conquered a majority share in projectors overall with a 51% SoM in KSA for Q3 2021. The display giant achieved an overall SoM of 32% for 4K Projectors and 18% for DLP Projectors for Q3’ 21 to become the leading brand projectors in the Middle East. Moreover, the brand emerged as a leader in the overall IFP segment as well as the Education IFP segment in KSA.
“We are delighted to be acknowledged by Futuresource Consulting as the no. 1 brand in the DLP & 4K projector and IFP segment. We are constantly improving our products with a futuristic approach that succeeds in adding value to every consumer, and this achievement is a testament to that fact. Our projectors have been designed to deliver immersive and enriching, cinema-quality entertainment at home while our interactive panels aim to transform virtual learning experiences and come with Eye Care features that help protect vision. We are confident that our efforts to innovate to help elevate viewing experiences altogether will continue to be fruitful for everyone.,” said, Manish Bakshi, Managing Director, BenQ Middle East.
The projector industry witnessed a de-growth of 2% in 2021 as compared to last year. The category is still facing strong headwinds due to the partial opening of the education and corporate segment and the global semi-conductor shortage has compounded this downward momentum which is expected to continue till H1 2022. Despite the difficult scenario, BenQ Middle East has emerged as a winner showcasing commendable growth.
Futuresource Consulting is a market research consulting company that provides a range of specialist intelligence reports and ongoing personal debriefs to support business decision-making. The current overall performance of BenQ amplifies its commitment to offer its consumers quality products with innovation and technology at its forefront. The company values an open, encouraging, experimental, and inventive culture that strives to keep pioneering and fostering display products across categories with high-end new-age advanced technologies.
