BenQ has secured the number‑one position in the overall projector category across Saudi Arabia, the UAE, and Egypt for Q1 2026, according to the latest market share data. The results reinforce the brand’s sustained leadership across home entertainment, business, and education projector segments in the Middle East.
In Saudi Arabia, BenQ’s performance was even more pronounced. The company ranked first in every major projector category tracked during the quarter, marking a clean sweep in one of the region’s fastest‑growing markets. This dominance reflects strong demand for BenQ’s projection technology among both consumers and enterprises.
Across the region, BenQ led the overall projector category with 51.5% market share in Egypt, 38.2% in Saudi Arabia, and 30.6% in the UAE. The brand also maintained category leadership in key segments: 42% market share in the UHD 4K projector category across the Middle East, 42% in the Full HD category in Saudi Arabia, and an exceptional 82% share in the personal projector segment under 2000 lumens.
Manish Bakshi, Managing Director of BenQ Middle East, said these results reflect years of investment in delivering best‑in‑class projection technology to homes, businesses, and classrooms across the region. He noted that achieving the number‑one position in Saudi Arabia, the UAE, and Egypt in the same quarter is a milestone that strengthens the company’s commitment to the Middle East.
BenQ’s clean sweep in Saudi Arabia underscores its momentum. The brand led the overall projector category with 38.2% market share, dominated the UHD 4K segment with 64.5%, maintained leadership in Full HD with 42%, and continued its stronghold in the personal projector category with 82%. Bakshi emphasized that Saudi Arabia remains one of BenQ’s most strategic markets, and leading every category in a single quarter demonstrates the effectiveness of its product lineup and go‑to‑market strategy.
BenQ’s projector portfolio spans 4K UHD home cinema models, portable personal projectors, and Full HD, Ultra Short Throw, and Short Throw solutions for business and education, available throughout the Middle East.
