GameExpo 2026 opens its doors to the public today through Sunday at Dubai World Trade Centre (DWTC), Exhibition Halls 5, 6, 7, & 8, and is organised by Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET). GameExpo is set to deliver three action-packed days of gaming, esports and immersive entertainment.
Get ready to immerse yourself across more than 10 zones, including the all-new Neo Tokyo District, take on the activities in the adrenaline-fuelled Amazon Battle Arena, and test your skills in high-intensity racing simulations at Jetour Velocity Garage.
With live competitions, creator experiences and family-friendly attractions around every corner, the ultimate gaming playground is almost ready to welcome players.
Tickets are available now for AED 29, with ticket holders having an exciting opportunity to win a brand-new Jetour T2 Luxury Plus courtesy of Elite Group Holding with their GameExpo ticket. Visitors can also benefit from up to six hours of free parking at DWTC’s Mustaqbal Parking and Exhibition Street Parking.
The Dubai Esports & Games Festival (DEF) 2026 is presented by du, with support from key partners including Amazon, Dubai Culture, Jetour UAE (part of Elite Group Holding), and talabat. Together, these leading organisations are helping power one of the region’s largest celebrations of gaming, esports, and digital entertainment.
