Amazon UAE’s Prime Day returns from June 24 at 12:01 a.m. (local UAE time) through June 30, kicking off summer with millions of exclusive deals for Prime members on www.amazon.ae/primeday. This year’s event brings together deep discounts across more than 30 product categories from top local and international brands, in addition to deals on trending Amazon Bazaar finds – all with fast, free delivery.
New research from HarrisX, commissioned by Amazon, reveals that 81% of UAE shoppers say finding a good deal feels satisfying while 74% say it makes them feel like a smart shopper – and that’s what Prime Day is all about. From everyday essentials and grocery to electronics, beauty, fashion, kitchen, home, and Amazon Devices – Prime members on Amazon.ae can explore seven days of epic deals designed to make them feel like a big deal this summer. Whether refreshing their home for the season, discovering new favorites, checking off wish list items, or simply enjoying the thrill of a great deal, members can unlock big savings to secure the best value on everything they want or need.
Stefano Martinelli, Vice President of Amazon Middle East, North Africa, and Turkey, said: “Life in the UAE moves fast, and our customers expect us to match that pace – that’s why we’re focused on fast delivery across thousands of products, including delivery in minutes with Amazon Now. Prime Day is where that speed and selection meet unbeatable value, with incredible deals and even more ways to save, exclusively for our members. The value of Prime keeps growing, and this year is no exception. There’s never been a better time to be a Prime member in the UAE, and we hope shoppers make the most of it.”
Exclusive Deals: Save Big This Prime Day
During Prime Day, members can discover up to 30% off on everyday essentials and fresh products from coffee and water to laundry and cleaning supplies from brands such as Nespresso, Lavazza, Acqua Panna, San Pellegrino, Alpro, Al Ain, Ariel, and Dove. Members can also enjoy up to 70% off across Amazon Now categories including everyday staples, fresh fruits, fresh vegetables, meat, seafood, ice cream, dairy, frozen foods, and beverages – with delivery in minutes from brands including Driscoll’s, Dole, Barakat, Alyoum, Sadia, Fresh to Home, Wall’s, The Brooklyn Creamery, Galaxy, Magnum, Yumochi, Farm Fresh, Hayatna, and Al Ain Farms.
Tech lovers can enjoy up to 40% off from Samsung, Lenovo, Sony, Hisense, JBL, LG, PlayStation, Nintendo, Meta Quest, Xbox, and Canon — including deals on smartphones, laptops, monitors, TVs, gaming consoles, VR headsets, and headphones. Prime members can also enjoy up to 70% off on Amazon Devices including Ring, Echo, and Kindle.
Skincare and beauty enthusiasts can explore savings of up to 60% off on skincare, makeup, perfumes, hair styling and personal care devices from brands including Dior, Gucci, Versace, Yves Saint Laurent, Lancôme, medicube, NIVEA, L’Oréal, KÉRASTASE, Dyson, TYMO, OLAPLEX, and Minimalist. Those looking to refresh their summer style can enjoy up to 50% off on fashion and accessories including shoes, bags, watches, sunglasses, apparel, and luggage from Boss, Lacoste, Skechers, Asics, Marc Jacobs, Tissot, Emporio Armani, Michael Kors, Ray-Ban, Crocs, PUMA, and Samsonite.
Prime members looking to upgrade their home can take advantage of up to 35% off on kitchen and home appliances including robot vacuums, air purifiers, coffee machines, washing machines, air conditioners, and cookware from brands like Dreame, Dyson, Levoit, roborock, Samsung, Ninja, BLACK+DECKER, Nespresso, De’Longhi, and Pro Breeze. Parents and little ones are covered too, with up to 50% off on toys, baby essentials, car seats, baby skincare products from LEGO, Skillmatics, Pokémon, Pampers, Huggies, BabyJoy, Pigeon, Momcozy, Jovikids, and Mustela.
Prime Day also unlocks international deals from Amazon US, UK, and Germany via the Amazon.ae Global Store with free international delivery, across brands including Kiko Milano, Milk Makeup, Tom’s of Maine, Pacifica, Carhartt, and Salewa. Members can also explore deals on trending fashion, home, and lifestyle finds starting from as low as AED 4 at amazon.ae/bazaar or by tapping the Bazaar icon on the Amazon mobile app. Prime members enjoy up to 30% off on orders over AED 200 and up to 20% off on orders above AED 100 across Bazaar using code APD10, T&Cs apply.
Prime Day Delivered with Speed
With 92% of UAE shoppers prioritizing fast delivery, and 41% valuing the ability to quickly order last-minute essentials, this Prime Day delivers for every lifestyle with an unmatched range of fast and free delivery options.
With Amazon Now, members get everyday essentials and fresh products delivered within minutes, with free delivery on orders over AED 25. New Amazon Now shoppers can enjoy up to 50% off the first 4 orders and up to AED 20 off every subsequent order during Prime Day. Prime members also enjoy free Rush 2-hour delivery on orders over AED 100.
Additional Ways to Save during Prime Day
With UAE shoppers becoming more strategic and deal-focused – 44% compare prices during major sales and 33% hold off on purchases until events like Prime Day – Prime members have even more ways to maximize savings:
- Amazon Credit Card: Prime members can earn up to 6% back on their Prime Day purchases. New shoppers who apply for the Amazon Credit Card between 17th – 30th June on www.amazon.ae/creditcard can earn an additional 25% off (up to AED 150), plus enjoy a welcome bonus of up to AED 500. Amazon Credit Card holders can also enjoy additional 30% off (up to AED 30) when shopping everyday essentials on Amazon Now this Prime Day. T&Cs apply.
- Instant Bank Discounts: Prime members can enjoy additional discounts of up to 20% when using ADCB Credit Cards and up to 10% when using Mastercard Credit Cards on eligible Prime Day orders. T&Cs apply.
- Amazon.ae eGift Cards: Purchase an Amazon.ae eGift Card worth AED 300 or more from June 22 to 30 and get up to AED 45 promotional credit to shop your favorite products this Prime Day. T&Cs apply.
- Buy-Now, Pay-Later: Members can enjoy hassle-free, affordable shopping with Tabby and Tamara, conveniently splitting payments into 4 interest-free installments. T&Cs apply.
- Bank installment plans: Members can opt in to 0% installment plans, available from a range of banking partners upon checkout, allowing them to pay for eligible Prime Day orders on Amazon.ae in more affordable and easy monthly installments. T&Cs apply.
