Samsung today announced a limited-time TV campaign in the UAE for the football season, giving consumers savings of up to 25 per cent on select models and up to 12 months of complimentary streaming, with the OLED S95F and Neo QLED 115-inch and 100-inch TVs leading the line-up. Through a new partnership with TOD by beIN, eligible purchases also include a complimentary TOD by beIN subscription, giving fans a way to follow the action live.
Vineet Kumar, Head of Visual Display Division at Samsung Gulf Electronics, said: “Football has a way of bringing households together, and the TV sits at the heart of that gathering. With this campaign, we are putting the OLED at the center of the living room. Designed around picture quality, AI Football Mode Pro, and Glare Free technology that holds up in any lighting, OLED TV delivers the experience UAE fans want when it matters most. For consumers looking to upgrade, this is a strong window to do it.”
A premium screen built for big-match viewing
At the center of the campaign is the OLED S95F, Samsung’s flagship 4K OLED designed to make live sport feel sharper, clearer, and more immersive. AI Football Mode Pro recognizes when a match is on and helps optimize the picture across the field.
Beyond sport, the OLED S95F is built for everyday premium viewing and gaming. Its updated Glare Free technology helps reduce reflections in bright rooms, while OLED HDR Pro delivers brighter highlights and deeper blacks. For gamers, support for Motion Xcelerator 165Hz, AMD FreeSync Premium Pro, and NVIDIA G-Sync compatibility helps keep gameplay smooth and responsive.
The slim Infinity One Design, paired with the One Connect Box, also helps create a cleaner setup at home.
Larger-screen options for home viewing
For consumers looking to go bigger, Samsung’s Neo QLED 115-inch and 100-inch models bring a more cinematic viewing experience into the home. Powered by Vision AI, the TVs intelligently optimize picture and sound based on what is on screen, helping households tailor the experience to different types of content.
Campaign offers
The campaign offers up to 25 percent off select Samsung TVs. As part of the TOD by beIN partnership, eligible customers receive a complimentary subscription to stream the biggest matches of the season. The World Cup Pass allows streaming of FIFA World Cup 2026TM on up to two devices at the same time, while mobile passes are limited to one device, and the World Cup Only Pass includes the matches plus one year of entertainment. Fans will enjoy the tournament at its very best through TOD by beIN’s advanced viewing features, including MultiView and 4K/HDR streaming on supported devices, interactive timelines, real-time engagement, and automatic match highlights. Beyond the World Cup, TOD by beIN will extend a rich library of premium Arabic, Turkish, and Western content, ensuring there is something for every member of the family.
Eligible purchases also include up to 12 months of complimentary entertainment through StreamPass, which provides access to content from various streaming platforms operating in the region.
Running until July 17th, the campaign is available on samsung.com/ae, Samsung stores across the UAE, and at participating retailers.
