iCAUR has opened a new showroom in Dubai, located at Oasis Mall on Sheikh Zayed Road in Al Quoz. The new showroom marks another milestone in iCAUR’s regional growth strategy and further strengthens the brand’s presence across the UAE, in partnership with Autorun, iCAUR’s exclusive dealer in Dubai.
Spanning 370 sqm within a total area of 883 sqm, the showroom has been designed to deliver an immersive and technology-driven customer journey, enabling visitors to experience iCAUR’s growing portfolio of premium new energy vehicles firsthand. The space can accommodate up to five display vehicles and integrates a range of interactive digital touchpoints designed to elevate customer engagement.
At the centre of the showroom experience is a large interactive LED display showcasing the iCAUR brand and its “Born to Play” philosophy, alongside a “silent salesman” interactive screen and additional digital engagement technologies that support customers throughout their showroom journey.
The new Dubai location also places a strong focus on educating customers around iCAUR’s advanced REEV (Range-Extended Electric Vehicle) technology. Dedicated vehicle display platforms and strategic product placement have been incorporated throughout the showroom to help visitors better understand the benefits of REEV systems, including extended range capability, electric driving efficiency and reduced range anxiety.
Commenting on the launch, Mr Hope, Country Director, iCAUR UAE said: “Dubai is a strategically important market for iCAUR and this new showroom reflects both the growing demand for intelligent new energy vehicles and our long-term commitment to the UAE. We wanted to create a customer experience that feels immersive, interactive and aligned with the future of mobility.”
Shoeib Amiri, Chief Executive Officer, Autorun UAE, said: “We are proud to partner with iCAUR as the exclusive dealer for Dubai and to bring this innovative new energy vehicle brand closer to customers in one of the region’s most dynamic automotive markets. The new showroom has been designed to deliver a highly engaging customer experience while helping visitors better understand the benefits of next-generation mobility solutions. We look forward to welcoming customers and supporting iCAUR’s continued growth across the UAE.”
With operational locations now across Abu Dhabi, Al Ain, Sharjah and Dubai, iCAUR continues to expand its retail network and strengthen access to new energy mobility solutions across the UAE.
