Samsung today announced the launch of its full 2026 TV lineup, spanning premium models such as Micro RGB, OLED, and The Frame, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand, Samsung is expanding AI-powered features across more models, bringing smarter picture, sound and personalized viewing experiences to more consumers in the UAE, Qatar, Kuwait, Oman, and Bahrain.
In 2026, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV lineup, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes, and consumer needs.
“With our 2026 lineup, we’re continuing to build on what AI can bring to the TV experience, shaping it into a true companion for every viewer,” said Vineet Kumar, Head of the Visual Display Division, Samsung Gulf Electronics. “It goes beyond entertainment. We’re building TVs that understand what people want to watch, listen to, or discover, so the experience feels more natural and less like work.”
